Poolside is the perfect place to shoot an electrifying swimsuit editorial. However, when a photographer is looking for a more natural, organic effect, the beach is the location of choice. Either way, the results of fashion editorials by the water are always breathtaking and hot.
In this cluster of rousing pool and seaside photography, we see these locations are not limited to promoting swimwear. Marketing fragrances, spirits and underwear by the beach also makes us long for the lifestyles illustrated in the ads and in turn we covet the products the advertisers are selling. On the contrary, I bet some may find themselves so enthralled by the beautiful models they may actually overlook the target merchandise.
19 Captivating Poolside & Beach Fashion Editorials
18
Tennis Players as Bikini Models
Tennis Beauties in Sports Illustrated Swimsuit Issue 2009
17
Beach Romance Ads
Sizzling Seaside Fun in Armani Exchange S/S ‘09
16
Steamy Poolside Couple Spreads
Kim Kardashian and Reggie Bush Strip Down for GQ
15
Beachside Fedoras
Gisele Bundchen Sizzles for Calzedonia With an Indiana Joes Hat
14
Fashionable Beach Soccer for Men
Dolce & Gabbana's Milano Hot Shoot
13
Pool Party Underwear
2(x)ist 2009 Campaign Features Nighttime Pool Lounging
12
Swimming in Clothes
Gant Dives Into The Pool Fashionably for Spring/Summer 2009
11
Retro Knit Swimwear
Krelwear Resort Collection is Vintage Miami Chic
10
Designer Swimwear Fashion
Olympic Boy in Esquire
9
Screen Siren Calendars
Jessica Alba in Club Campari 2009 Calendar
8
Homosexuality vs. Mutated Humans
Sexual Diversity Ads: What is Weird For You?
7
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
6
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
5
Romantic Beachside Ads
Lara Stone & Tyson Ritter for Boss Orange S/S '09
4
Workout-Themed Denim Editorials
‘Clean Jeans' in GQ Style
3
Pet-Friendly Poolsides
Anna Faris is a Bunny With a Dog in GQ Magazine
2
Location-Inspired Photography
Scorching Freya Swimwear Captured in the Miami Heat
1
Beachside Fragrance Promos
Berry Gives us a Taste of her 'Halle'
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Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Cheeky Summer-Inspired Fashion Collections
The Saint Laurent Tan Lines Collection is Playful
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Sunsoaked Swimwear Campaigns
Triangl's Villa Livia Campaign Evokes Eternal Summer
Falling-Inspired Fashion Campaigns
côte&ciel Names Its Fw 2024 Editorial 'The Feeling of Fall'
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Pool Slide Heeled Sandals
MSCHF Grabs Attention with the New Flipped Flop Shoe
California-Inspired Apparel Collections
ERL's California Holiday Line Channels American Nostalgia
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Ultra-Sophisticated Fashion Collections
The Cartolina Summer Collection is Ideal for Any Occassion
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Movie-Themed Swimwear Collections
The ROXY x Kate Bosworth Collection is Y2K Inspired
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Luxurious Pool Clubs
Alberta Ferretti and Gran Meliá Open the Bombon Pool Club
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Whimsical Pool-Inspired Exhibitions
Cj Hendry Showcases Her Public Pool Exhibition
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Wanderlust-Inspired Sultry Swimwear
BYDEE's De Corazón Collection Readies for Coastal Getaways
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Enchanting Mediterranean Swim Collections
Bydee Presents the Casa Del Sol Collection
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Summer-Ready Minimal Menswear
Studio Nicholson Designs the New Module 03 Collection
Scenic Poolside Studios
Wayfinder Waikiki Boasts Modernized Tropical Elements
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Beach Day-Inspired Fashion Collections
Saul Nash's Spring/Summer 2024 Line is Titled Intersection
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Sporty Resort Capsules
Paper x Four Seasons Hampshire Host a Soft Pastel Pop-Up
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Pool Noodle-Inspired Furniture
Lieyah Dagan Designs the Loop Furniture for Indoor and Outdoor
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Designer Beach Resort Experiences
Dolce & Gabbana Italian Beach Club Pop-Up Unveils New Colorway
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Scandinavian-Inspired Floating Daybeds
POOLSOFA's Modern Designs Elevate Outdoor Spaces
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Swimming Pool-Inspired Venues
Swim Club in Austin, Texas Features Submarine Views
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
Eccentric Australian Seaside Homes
YSG Updates the Interiors of a Seaside House in Byron Bay
70s-Inspired Outdoor Seating Collections
Alexander Lotersztain Designs the Strap Range for Derlot
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
$100K Summer Swimming Job
Online Marketplace Swimply is Hiring a Chief Pools Officer
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Sophisticated Summer Capsules
Giorgio Armani Launches its Summer-Ready 'Mare' Collection
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Elevated Pool Tools
Ledge Introduces the Groundbreaking Ledge PartyPad™
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Nostalgic Nantucket Hotels
Parts and Labor Design and Brad Guidi Design the Beachside Hotel
Femininity-Exploring Boutique Hotels
Estudio Carroll Designs the Xique Boutique Hotel
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Beach Club-Inspired Holiday Homes
YSG Re-Designs This Stunning Sydney Coastal Home
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Nature-Connecting Tranquil Homes
José Roberto Paredes Designs the Al Suave House
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Sustainable Swimwear Collections
Kosta Kini Has Launched a New Versatile Swimwear Collection
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Rooftop Clothing Pop-Ups
Ami Paris Unveils Summer Pop-up at Galeries Lafayette with Terrace
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Juxtaposing South Californian Homes
Studio Gutow Designs the Emerald Bay House in Laguna Beach
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Restorative Designer Beach Clubs
Off-White Hosts an Ibiza Beach Club at Cala Jondal
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Nature-Inspired Poolside Homestay
GS Design Creates the Miyue Blue and White Island Pool Homestay
Sophisticated Handcrafted Beachwear
The Cartolina Colette Caftan is Effortlessly Elegant
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Historic Beachside Mediterranean Resorts
India Mahdavi Reimagines the Monte-Carlo Beach Resort
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Horizon-Inspired Fashion Capsules
Côte&ciel's Fall/winter 2024 Celebrates Emilie Arnault's Vision
Fatherly Fall Fashion Campaigns
Paul&Shark Spotlights Pierce Brosnan and his Son in New Launch
Modern Neutral-Toned Suites
Beach Club at The Boca Raton Redefines Contemporary Luxury
Accessible Floating Public Pools
+ POOL Can Be Utilized in Bodies of Water Around the City
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Island-Inspired Vibrant Fashion
Marni and No Vacancy Drop the Nature of the Broom Series
Colorful Tile Pool Loungers
Felipe Pantone Creates the CDM30 Inflatable Pool Lounger
All-White Tonal Holiday Apparel
Superdry Introduces the Ibiza White Collection of Relaxed Looks
Nature-Inspired Floral Villas
Thilina Liyanage Designs the Luxurious Blue Water Lily Villa