Marni and No Vacancy Drop the Nature of the Broom Series
References: instagram & highsnobiety
Marni works in collaboration with No Vacancy on the new NATURE OF A BROOM collection made for the warmer seasons of the year. The inspiration behind the capsule stems from the concept of a luxurious island vacation. The vibrant new range is detailed with bold looks and motifs that are inspired by psychedelia. It results in a capsule of free-flow silhouettes and effortless looks on the beach.
In a statement about the new collection, the brand writes in an Instagram caption, “Together we stand. Sharing full hopes, love and mental Polaroids of good times that have passed but never forgotten. Together we share good laughs, with assurance that the future shall be better than we could ever imagine once we stay together as one till time eventually fades way.”
Image Credit: Marni
In a statement about the new collection, the brand writes in an Instagram caption, “Together we stand. Sharing full hopes, love and mental Polaroids of good times that have passed but never forgotten. Together we share good laughs, with assurance that the future shall be better than we could ever imagine once we stay together as one till time eventually fades way.”
Image Credit: Marni
Trend Themes
1. Vibrant Fashion - Disruptive innovation opportunity: Incorporating psychedelia-inspired motifs and bold looks into fashion collections to create unique, eye-catching designs.
2. Island-inspired Fashion - Disruptive innovation opportunity: Developing clothing lines that capture the essence of luxurious island vacation, offering consumers a sense of escape and relaxation.
3. Collaborative Fashion Capsules - Disruptive innovation opportunity: Partnering with other brands to create limited-edition collections that combine unique design elements and storytelling to appeal to fashion-forward consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embracing bold, vibrant designs and creative collaborations to attract modern consumers seeking unique and expressive clothing options.
2. Textile - Disruptive innovation opportunity: Experimenting with new fabric technologies and sustainable materials to enhance the visual impact and eco-friendliness of island-inspired fashion collections.
3. Retail - Disruptive innovation opportunity: Creating immersive shopping experiences that transport customers to tropical destinations, allowing them to explore island-inspired fashion collections in a unique and engaging way.
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