Poolside-Inspired Swimwear Pop-Ups

Designer Willo Perrson creates the new SKIMS pop-up look located in Selfridges in the UK. The London department store highlights a poolside theme, which can be defined by the three-tiered diving board and metallic palm tree. This marks the first physical temporary location of the brand and the visual is led by a pale blue color that is also reminiscent of a swimming pool. Other details include the chrome tubes representing handrails and function as clothing rails.

Co-founder and creative director of SKIMS, Kim Kardashian speaks about the new space, stating "I'm thrilled to bring SKIMS Swim to London for the first time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date. We have followers all over the world. As we enter the next phase of SKIMS retail, I look forward to connecting with these customers through innovative shopping experiences on a global scale."

Image Credit: SKIMS