House of Sunny's New Swimwear Collection Features Bigger Sizes
Katherine Pendrill — May 14, 2023 — Fashion
References: houseofsunny & hypebae
House of Sunny's new swimwear collection is designed to ensure consumers with bigger chest sizes can still enjoy supportive, fashion-forward styles.
House of Sunny's new swimwear collection is largely inspired by the succulent fruit stalls of Capri, Italy, and even includes a dedicated 'Some Fruits' fruit. The rest of the collection is characterized by bright prints and retro cuts. According to brand founder Sunny Williams, the collection embodies the “old school glamor of evenings on the island," while also borrowing inspiration from the classic, low-back swimsuit that Pamela Anderson wore on 'Baywatch.'
But perhaps the best part about the new collection is the extended sizing and support. Williams specifically made sure that UK size 6 to a UK size 18 would be available for all items, to ensure a wide range of consumers would access the collection.
Image Credit: House of Sunny, hypebae, houseofsunny
House of Sunny's new swimwear collection is largely inspired by the succulent fruit stalls of Capri, Italy, and even includes a dedicated 'Some Fruits' fruit. The rest of the collection is characterized by bright prints and retro cuts. According to brand founder Sunny Williams, the collection embodies the “old school glamor of evenings on the island," while also borrowing inspiration from the classic, low-back swimsuit that Pamela Anderson wore on 'Baywatch.'
But perhaps the best part about the new collection is the extended sizing and support. Williams specifically made sure that UK size 6 to a UK size 18 would be available for all items, to ensure a wide range of consumers would access the collection.
Image Credit: House of Sunny, hypebae, houseofsunny
Trend Themes
1. Inclusive Swimwear - There is an opportunity for swimwear brands to create collections that cater to a wider range of body types and sizes, providing inclusive and supportive styles for all.
2. Retro-inspired Swimwear - Swimwear collections that draw inspiration from past trends, such as retro cuts and nostalgic prints, can offer unique and fashion-forward options for consumers.
3. Sustainable Swimwear - Swimwear brands that prioritize sustainability by using eco-friendly materials and production methods can appeal to consumers who value environmental responsibility in their purchases.
Industry Implications
1. Fashion - In the fashion industry, there is an opportunity for brands to create swimwear collections that are both stylish and inclusive, meeting the needs of a diverse range of consumers.
2. Retail - The retail industry can benefit from offering swimwear collections that cater to a wider range of body types and sizes, improving accessibility and inclusivity for consumers.
3. Sustainability - Swimwear collections that prioritize sustainability can contribute to the growth of the sustainable fashion industry, appealing to consumers who prioritize environmental responsibility in their purchases.
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