The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Laura McQuarrie — July 27, 2023 — Business
References: lacoste & designtaxi
Virtual reality offers a new playground for imaginative design, and the Lacoste virtual shop pushes the boundaries by defying the limitations of reality, providing an unparalleled and awe-inspiring shopping experience for its virtual visitors. This immersive digital shop created with retail technology firm Emperia invites people into the experience through the mouth of a crocodile, where they can then browse the brand's latest summer apparel.
To set the scene, there's also a pool area overlooking sandy surroundings and these natural tones contrast greatly from the vibrant colors of the Lacoste collection. As part of their virtual visit, guests have the chance to participate in a scavenger hunt and collect crocodile symbols for their chance to win prizes.
Additionally, there's an exclusive space for Le Club Lacoste members and UNDW3 NFT pass holders.
To set the scene, there's also a pool area overlooking sandy surroundings and these natural tones contrast greatly from the vibrant colors of the Lacoste collection. As part of their virtual visit, guests have the chance to participate in a scavenger hunt and collect crocodile symbols for their chance to win prizes.
Additionally, there's an exclusive space for Le Club Lacoste members and UNDW3 NFT pass holders.
Trend Themes
1. Immersive Digital Shopping - The Lacoste virtual shop defies reality to create an unparalleled and awe-inspiring shopping experience for its virtual visitors.
2. Retail Technology - The use of retail technology by Lacoste in their virtual shop creates an innovative and unique shopping experience.
3. Virtual Reality Design - Virtual reality offers a new playground for imaginative design, evidenced by the Lacoste virtual shop's use of VR to create a captivating shopping experience.
Industry Implications
1. Fashion Retail - The Lacoste virtual shop showcases the potential for digital platforms to revolutionize the fashion retail industry.
2. Virtual Reality - The Lacoste virtual shop taps into the growing virtual reality industry, demonstrating the potential for immersive shopping experiences.
3. Membership-based Services - The exclusive space for Le Club Lacoste members and UNDW3 NFT pass holders highlights the potential for membership-based services to enhance the shopping experience.
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