The October 2024 social media trends reveal a significant evolution in user engagement and content curation across various platforms. Notably, YouTube has partnered with Shopee in Southeast Asia to enhance opportunities for creators, facilitating a seamless shopping experience for consumers accessing products featured in video content. This collaboration illustrates the growing trend of integrating commerce directly into social media interactions, making purchases more accessible.
Additionally, initiatives within niche fields like beverages and travel are gaining momentum as brands focus on storytelling to resonate with targeted audiences. By crafting compelling narratives, these campaigns aim to boost user engagement and foster a sense of community.
Furthermore, exclusive sweepstakes and giveaways are increasingly popular, often requiring social media interactions such as comments and likes on platforms like Instagram and TikTok. Social media platforms are also creating spaces for educational content; for example, Meta's Instagram Pop-Up in New York City addresses concerns about younger user engagement by promoting informative experiences.
Top 45 Social Media Trends in October
45
Calming AI Devices
SUSA is a Conceptual AI Device That Rethinks How Users Interact with Screens
44
Next-Gen Connective Clothing
Spatial Labs' Core Powered by Circle Features Smart Chip Technology
43
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
42
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
41
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
40
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
39
Youtuber Lunchboxe Collabs
Mrbeast, Logan Paul and Ksi's 'Lunchly' Aims to Make School Lunches Fun
38
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
37
Voluptuous Modern Sofa Designs
Tom Dixon Reimagined Everyday Sofas Adapt to Modern Living
36
Travel-Inspired Chocolate Bar Giveaways
Kit Kat Introduced its 'Vanilla Break' Sweepstakes
35
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
34
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
33
Singer-Celebrating Frozen Yogurts
Yogurtland Laufberry is Arriving in Honor of Musician Laufey
32
Singer-Collaborative Hair Campaigns
Sabrina Carpenter Named as Redken's First Global Ambassador
31
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
30
Cutting-Edge Bike Giveaways
Bike Rumor is Giving Away a Ride1Up Prodigy XC to a Lucky Reader
29
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
28
QSR Meme Costumes
Spirit Halloween x Chipotle Collaborated on a Halloween Costume Collection
27
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
26
Versatile Squeeze Bottle Condiments
The Blue Dragon Sweet Chilli Sauce is Ready for Any Cuisine
25
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
24
Caffeine-Free Ginger-Flavored Sodas
Canada Dry Ginger Ale is the Ultimate Airport Tray Beverage
23
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
22
Seasonal Freeze-Dried Treats
These New Sow Good Products Offer New Takes on Classics
21
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
20
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
19
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
18
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
17
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
16
Localized Language App Collaborations
Duolingo Partners with FRED & FARID for Chinese Content
15
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
14
Newlywed Pancake Giveaways
First Watch Offers Wedding (Pan)cakes in a New and Fun Promotion
13
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
12
Fan Scream Symphonies
FX's Symphony of Screams Captures Real Screams to Promote Grotesquerie
11
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
10
Celebratory Wine Rebates
Stella Rosa Wines is Marking a Birthday with a Mail-In Rebate Program
9
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
8
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
7
Fun-Loving Mascots
HI-CHEW's New Mascot, Chewbie, is an Instigator of Fun
6
Plant-Based Taco-Friendly Nuggets
Quorn Cheesy Nacho Nuggs are Made with Mycoprotein
5
Audio Brand Rewards Programs
Skullcandy Soundlab Elevates Loyal Fans to Co-Creators
4
Fan-Focused Engagement Platforms
Fanfix Debuts a Creator Platform with Gen Z Star Avani Gregg
3
Comfort-Focused Footwear Campaigns
HEYDUDE Has Appointed Sydney Sweeney as Its Global Spokesperson
2
Streaming Service Sweepstakes
Lights Out Sports TV and Dream Giveaway Launch a New Sweepstakes
1
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Related Ideas
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Performance-Driven Fashion Capsules
Moose Knuckles Unveiled its Fall/Winter 2024 Collection
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Branded Freeze-Dried Candies
Skittles Pop'd Respond to Demand for Freeze-Dried Treats
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Refreshed Foldable eBikes
Fiido Updated its Popular 'X' eBike for 2025 with Enhanced Components
Trick-or-Treat Donut Hole Buckets
The Dunkin' Halloween Munchkins Bucket Holds Up to 50 Pieces
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
AI-Based Football Predictions
Field Vision Debuts Field Vision Sports, a New Curated App
Witchy Halloween Float Drinks
Sonic's New Witch’s Brew Slush Float is Coming Soon
Swirled Marshmallow Ube Coffees
Dunkin's 2024 Halloween Menu Includes the New Potion Macchiato
Spooky Film-Inspired Stationery Boxes
The Beetlejuice Be Happy Box Features Limited-Edition Goods
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Horror-Inspired Energy Drinks
Alani Nu's 'Witch's Brew Energy' Features Apple and Caramel Flavors
Glamorous Cherry Perfumes
Sabrina Carpenter's Cherry Baby Fragrance is Sophisticated and Sweet
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Branded Dream Vacation Sweepstakes
Playa Bowls Looks to Sweeten the Summer Experience
Accessibility-Focused Nature Trail Apps
Able Active Helps Users Find Accessible Trails & Amenities
Blood-Red Shower Gels
Lush's Scan Me for Scares is a Brightly Colored Cranberry Wash for Halloween
Spiked Seasonal Latte Cans
The Dunkin’ Spiked Pumpkin Spice Iced Latte is a Limited Offering
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
AI-Generated Product Listings
Amazon Launched a Tool for Sellers to Generate Descriptions with AI
At-Home Cocktail Smokers
The 'Smokpub' Electric Cocktail Smoker Has a Built-in Ignition
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Comfortable High-Heeled Sneakers
Sneex is Sara Blakely's Latest Venture of Hybrid Footwear
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
Crossbody Hydration Pack Designs
Flood Packs' Design Boasts Functionality &Minimalist Aesthetics
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Monstrous Shower Jellies
Lush's Limited-Edition Monster Octopus is a Sensorial Shower Treat
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Festive Holiday-Themed Calendars
Bokksu Unveiled Two New Luxurious Holiday Advent Calendars
Californian Low-Alcohol Wines
Arlow Delivers Healthier, Full-Flavor Experiences Without Compromise
Speedboat Racing Sweepstakes
Gopuff x Team Brady Offer an Exclusive Summer Escape to Lake Como
Stackable Blush Balms
Nudestix's Stax All Over Blush Balm is Made for Life on the Go
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Vibrant Art Deco Hotels
Hotel San Fernando La Condesa Features Lush Interiors
Auriculotherapy Ear Cuffs
Newureho's Ear Cuffs are Non-Smart Wearables that Relieve Pain
Zero-Sugar Caramel Sodas
Zevia Salted Caramel Soda is a Limited-Edition, Online Exclusive Flavor
Exclusive Candy Bar Costumes
The Spirit Halloween x Butterfinger Collab Mimics a Vibrant Wrapper
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
Mexican-Spiced Pumpkin Mochas
The Pumpkin Mexican Mocha is Coming to Black Rock Coffee Bar
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
AI Content Creation Tools
Contentify Makes Blog Posts, Updates SEO, and Engages Audiences
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
QSR Travel Sweepstakes
SONIC's 'Fun on the Menu' Sweepstakes Feature Dreamy American Getaways
Outdoor-Inspired Kitchen Mixers
KitchenAid Presents an Evergreen Tilt-Head Stand Mixer
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Compact High-End Luxury Bags
Givenchy Reimagines the Classic Voyou Nano Handbag
Simplistic Skincare Essentials
MARLOWE. Presents a Skincare Regime for Gen Z Males
Simplistic Compact Foldable Bikes
The MiRiDER 24 GB3 is an Approachable Step-Thru Foldable
Grecian AI Travel Guides
DiscoverGreece.com Launches its AI Assistant, Pythia
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Singer-Created Superfood Smoothies
Erewhon & Sabrina Carpenter Co-Created a Short N' Sweet Drink
Anonymous Social Wellness Apps
SoGoHa Let's You Share Experiences Without Revealing Yourself
Dual-Chamber Gaming Chassis
GameMax's N80 BK Features Curved Glass and a Modular Design
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Film-Inspired Breakfast Menus
Denny's Launches the Afterlife Menu
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Dedicated Sports Nutrition Marketplaces
Fuel Goods Was Founded by Laura Jorgensen & Courteney Low
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
AI Cartoon Generators
This Tool Lets You Turn Your Photos into Cartoon Selfie with AI
Layered Horror-Comedy Cakes
Crumbl Has a Beetlejuice-Themed Afterlife Cake for the New Movie
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Conversational Language Learning Apps
Babyl Uses AI to Present a Personalized Language Buddy
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Bamboo-Based Sustainable Toiletries
'Caboo' Offers Wipes and Papers Made with Soft Bamboo
Aesthetic Functional Power Stations
The 'The Force' Power Station Comes in Three Capacities
Flavor-Enhancing Condiment Sauces
These New Hellmann’s Sauces Prioritize Versatility
Spooky-Fun Fast Food Meals
HalloWEENDY's Kicked Off with New Frosty Frights Kids' Meals & Toys
Expanded Music Course Libraries
Duolingo and Sony Music Add New Songs to its Music Course
Discovery-Based Influencer Platforms
BrandPilot AI Provides Businesses with Access to Influencers
Donut Hole-Style Pancakes
Polly’s Pies is Adding a New Pancake Bite Breakfast Plate Option
Squishy Skull-Shaped Candies
Swizzels Squashies Squeletons are Arriving for Halloween
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Reduced Pressure Water Flossers
The Oclean AirPump A10 Was Made for Orthodontic Appliance Users
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Heritage-Driven Denim Campaigns
The Gap 'Get Loose' Campaign Stars Troye Sivan
Green Apple Frozen Yogurts
Pinkberry's New Green Apple Frozen Yogurt Flavor is Perfect for Fall
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Durable Phone Cases
i-Blason and SUPERCASE Debut the Latest iPhone 16 Cases
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Crunchy Freeze-Dried Gummies
Amos Freeze Dried Candy Comes in Three Varieties
Simplified Vacation Bookings
Alaska Airlines x Expedia Introduce 'Stays by Alaska Vacations'
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Autumnal Smoothie Lines
Smoothie King Announced the Return of its Pumpkin Offerings
Triple-Flavor Finishing Sauces
The Gracious Gourmet Hot Squeeze is Sweet, Spicy and Smoky
Bold Bird-Inspired Clog Designs
Crocs Teams Up with Duolingo on a New Clog Collaboration
Fine Dining Experience Collaborations
Evian Partners with the MICHELIN Guide in Canada
Eco-Conscious Apparel Acquisitions
Lolë Brands Expands Portfolio with Iconic Footwear Brand Sanuk
AI-Based Social Fitness Platforms
Impakt Allows You to Share, Track Progress, and Gain Followers
AI-Made Digital Content
ChatArt Generates Narratives and Produces Striking Visual Pieces
Pumpkin Spice Smoothies
Yogurtland Kicks Off Pumpkin Season Early with Festive Fall Offerings
Fall Influencer-Backed Capsules
Liverpool Los Angeles Taps Caitlin Covington for a New Fall Line
Pumpkin-Inspired Beverage Lineups
Dunn Brothers Coffee Has Just Launched Its Pumpkin Palooza
Celebratory Wine Rebates
Stella Rosa Wines is Marking a Birthday with a Mail-In Rebate Program
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Spiritual Film-Inspired Board Games
Beetlejuice Ouija from Op Games Celebrates the Bio-Exorcist
Interactive AI Language Learning
Lantalk Integrates Interactive Role-Playing Games with AI
Spooky Life-Size Animatronics
Gemmy Debuts a Head-Spinning Beetlejuice Character
Autumnal Coffee Toppers
International Delight Pumpkin Pie Spice Cold Foam Creamer is Easy to Use
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Gourmet Pancake Stack Menus
Sunny Street Café Has Unveiled Its New Fancy Pancake Menu
Gamified Personal Goal Platforms
GoalQuest Transforms Goal-Setting into an Adventure
UAE Influencer-Sourcing Platforms
Yapiee is a New Influencer Platform for UAE Businesses
Nature-Merging Geometric Homes
Reigo & Bauer Designs the Neville Park Residence in Toronto
Baroque Italian Hotels
The Paragon 700 is a Restored Palace that Boasts Opulence