HI-CHEW's New Mascot, Chewbie, is an Instigator of Fun
Laura McQuarrie — September 24, 2024 — Marketing
Chewbie is the first official ambiguous mascot from HI-CHEW and this plump, carefree personality is an amusement seeker who wants to try new things, partake in innocent mischief and spread joy to all.
Chewbie will bring the brand to life with appearances across brand marketing materials, social media and in-person activations. Soon, Chewbie will join Guillermo on Jimmy Kimmel Live! and cause mischief in the studio before heading to a digital billboard in Times Square just days before Halloween. Thanks to HI-CHEW's partnerships with several MLB teams, the fun-loving mascot will also be present at select HI-CHEW Days and sampling events at the Baltimore Orioles and Chicago Cubs stadiums.
The "instigator of fun" perfectly captures the brand's high energy and speaks a unique language of its own, Chewlish.
Chewbie will bring the brand to life with appearances across brand marketing materials, social media and in-person activations. Soon, Chewbie will join Guillermo on Jimmy Kimmel Live! and cause mischief in the studio before heading to a digital billboard in Times Square just days before Halloween. Thanks to HI-CHEW's partnerships with several MLB teams, the fun-loving mascot will also be present at select HI-CHEW Days and sampling events at the Baltimore Orioles and Chicago Cubs stadiums.
The "instigator of fun" perfectly captures the brand's high energy and speaks a unique language of its own, Chewlish.
Trend Themes
1. Mascot-centric Marketing - Companies are leveraging lively and engaging mascots to create a strong, personable connection with audiences.
2. Interactive Brand Avatars - Brands are focusing on interactive avatars to boost brand engagement and provide memorable experiences for consumers.
3. In-person & Digital Blending - A trend is emerging where brands are blending in-person events with digital promotions to maximize reach and engagement.
Industry Implications
1. Confectionery Industry - The confectionery sector sees a boost in brand loyalty through engaging mascots that appeal to both children and adults.
2. Sports Marketing - Sports marketing is integrating fun-loving mascots to enhance the fan experience and promote co-branded events.
3. Digital Advertising - Digital advertising gains effectiveness with the use of mascots that interact with audiences across various digital platforms.
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