These November 2018 social media trends range from viewer-rewarding livestreams to interactive story campaigns. While Facebook and game developer Blizzard Entertainment recently teamed up for a series of BlizzCon livestreams that will reward viewers with prizes like virtual event tickets, coupons and exclusive merchandise, M&M's launched an immersive ghost story campaign just in time for Halloween. The campaign consisted of a seven chapter story, with each new installment shared on social channels and plot lines voted on by viewers.
More examples to note include niche social networking platforms like 'Send Your Friends Art,' which allows users to transform their mobile photos into shareable artwork. The platform does not only help one create a photo-inspired art print but also turns it into a poster they can gift as well.
Snapchat's 'Snap Originals' channel announcement rounds off this list and speak to consumers' growing desire for non-traditional programming created in collaboration with their favorite online content makers.
Top 30 Social Media Trends in November
30
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
29
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
28
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
27
Social Media Pop-Up Shops
The #InstagramPopUp Market in London Spotlighted Six Fashion Brands
26
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
25
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
24
Location-Based Social Networks
The 'Around' Social Network Finds New Friends Nearby
23
Social Media Sushi Payments
Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts
22
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
21
Social Media-Focused Video Editing
Adobe's Premier Rush CC Offers Cloud-Based Video Editing
20
Shoppable In-App Searches
Snapchat 'Visual Search' Identifies Real-Life Objects to Buy on Amazon
19
Blogger-Approved Travel Platforms
'GoHype' Lets Users Discover Locations from Their Fave Bloggers
18
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
17
Unified Social Management Platforms
'SinglePost' Streamlines Online Social Publishing and More
16
Scented QSR Stickers
Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers
15
User-Created Chat Stickers
WhatsApp Stickers are Now Available on the Popular Messaging App
14
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
13
Social Artwork-Sending Platforms
'Send Your Friends Art' Turns Your Photos into Personalized Art
12
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
11
Romantic Singer AR Proposals
Michael Buble Can Propose to Fans in AR Ahead of His London Gig
10
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
9
Social Calendar-Filling Apps
The 'Pingle' App Helps You Make the Most of Your Free Time
8
Cheerfully Sunny Beer Campaigns
Paying Tribute to the Sun, Sol's Campaign Outlines Brand Identity
7
Viewer-Rewarding Livestreams
Various BlizzCon Livestreams on Facebook Will Offer Prizes to Viewers
6
Video Chatting Voicemails
Houseparty's Facemail Feature Lets Users Send Short Videos to Friends
5
Socially Branded Video Screens
The Facebook 'Portal' Allows for Video Calls and More
4
Inflight Movie Polls
Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
3
Engaging Loyalty Lingerie Apps
The Pink App Has Been Updated with Exciting Experiences and Perks
2
Exclusive Chatbot Cars
The Renauly Captur Tokyo Edition Can Only Be Pre-Ordered on Social Media
1
Local Californian Business Ads
Facebook's Keep it Local Features San Diego's 'Loco' Businesses
Related Ideas
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Candy-Themed Doorbell Promotions
M&M’S and Ring Partnered to Provide Tricks to Trick-or-Treaters
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Best-Friend Social Media Features
NoteIt Allows Users to Pick 5 'BFFs' for Special Features
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Social Media Giveaway Tools
Facebook Comment Picker Streamlines Selection and Boosts Engagement
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Online Trivia Platforms
Masters of Trivia Offers a New Take With a Diverse Array of Topics