Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
Laura McQuarrie — October 24, 2018 — World
References: news.delta & adweek
When it comes to inflight movies and entertainment, travelers are commonly set up with personal screens so that they can make their own movie selections. Delta Air Lines launched a new initiative on Twitter to determine the movie that will be shown in December as the featured holiday film.
On Twitter, Delta Air Lines set up a poll that asked social media users to cast their vote for selections like Die Hard, Elf, New Year's Eve or Home Alone. As the poll was only open for a limited time, Elf came out on top at 43%, followed by 42% of users choosing Home Alone as a close second. Throughout December, Elf will be indicated as the winning inflight holiday movie with a badge.
This initiative helps to promote Delta Studio as an offering that is free to all customers, providing access to hundreds of movies, TV shows, podcasts, songs, games, trivia and more.
On Twitter, Delta Air Lines set up a poll that asked social media users to cast their vote for selections like Die Hard, Elf, New Year's Eve or Home Alone. As the poll was only open for a limited time, Elf came out on top at 43%, followed by 42% of users choosing Home Alone as a close second. Throughout December, Elf will be indicated as the winning inflight holiday movie with a badge.
This initiative helps to promote Delta Studio as an offering that is free to all customers, providing access to hundreds of movies, TV shows, podcasts, songs, games, trivia and more.
Trend Themes
1. Social Media-driven Decisions - Companies can take advantage of social media polls to gather customer insights and use them to make business decisions.
2. Personalized Entertainment Selections - Businesses can cater to customer preferences by offering personalized entertainment options that can be selected by customers themselves.
3. Gamified Customer Engagement - Gamifying customer engagement through interactive initiatives like Twitter polls and badges can foster customer loyalty and increase brand visibility.
Industry Implications
1. Airline Industry - Airlines can use social media-driven initiatives to gather insights into customer preferences and personalize inflight entertainment offerings to improve customer experiences and satisfaction.
2. Entertainment Industry - The entertainment industry can leverage social media polls to gauge consumer preferences and create tailored content that resonates with audiences.
3. Marketing Industry - Marketers can use gamified customer engagement strategies to drive customer loyalty, increase brand visibility, and generate buzz around products.
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