Whether it is streaming content over social media or letting fans input their own image into a clip, it is clear that new technology has facilitated some major music video innovations. By making music videos more interactive than ever before, the gap between fans and their favorite artists is quickly diminishing.
One of the interesting ways artists are making their videos more accessible to fans is by leveraging their huge social media following. Indeed, artists are now making use of various social media platforms to facilitate a more personal viewing experience. Some examples of artists using social media to showcase their videos include Madonna's use of Snapchat and Nicole Arbour's use of Periscope.
Beyond social media, other music video innovations involve interactive technology that helps fans become part of their favorite videos. For example, Santigold released a music video that allows viewers to insert a selfie of their own face into different parts of the video. Usher also released an interactive music video that uses facial-recognition technology to force viewers to confront images of racial injustice.
18 Music Video Innovations
From Live Stream Music Videos to Immersive Music Video Experiences:
Katherine Pendrill — Apr 19, 2016 — Tech
18
Immersive Music Video Experiences
MUMM and David Guetta Launch The First Double Screen Music Video
17
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
16
Virtual Reality Music Videos
U2 and Apple Team Up to Deliver a New Song in a 360-Degree Video
15
Interactive Music Videos
The New Santigold Music Video Allows Users to Include Their Own Image
14
Narrative-Altering Music Videos
This Adjustable Music Video Lets Audiences Interact More Fully
13
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
12
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
11
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
10
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
9
Mock Interactive Videos
Namie Amuro's Golden Touch Music Video Simulates Interactivity
8
Virtual Reality Music Videos
This 'The Hills' Video Has Flaming Constellations in 360-Degree View
7
Thermographic Music Videos
Grief by Earl Sweatshirt Was Shot by Murai Using a Night Vision Camera
6
Gamified Music Videos
The 'Virtual Insanity' Video by Jamiroquai is Now a Game for Windows
5
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
4
Sign Language Music Videos
This ASL Music Video Covers Adele's Hit Single 'Hello'
3
Shoppable Music Videos
This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
2
Trippy Anime Music Videos
This Last Night, Good Night Remix Stars Pharrell and Hatsune Miku
1
Video Game Music Videos
The Future and Kanye West 'I Won' Song is Now Accompanied with a Game
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Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Audience Demand Insights
Orange AI Extracts Insights from Audience Feedback in One Minute
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Video Features
Google's Latest YouTube Update Enables Users to Jump to Popular Segments
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Redefined AI Music Creation
MusicFX is Capable of Generating Complex Musical Compositions.
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Dynamic Miniature Music Stages
Love Hultén Joins Way Out West on the Future Fan Stage
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
AI Music Producers
AI Song Creates Unique Tunes Tailored to User Preferences
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Advanced AI Video Generators
Google Introduces Veo to Develop Videos with Text Prompts
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Text-to-Audio Music-Making Tools
Adobe Introduces its New Instant Project Music GenAI Tool
Artificial Intelligence-Backed Music Tools
TRINITI Collaborates with SOUNDS.STUDIO
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Driven Messaging Platforms
Movable Ink Has Introduced Significant Enhancements to Da Vinci
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
AI Viral Video Makers
AIVideo Creates Viral Videos With Just a Prompt
AI Music Studios
OnePlus AI Music Studio Composes with Prompts
Video-Friendly Search Engines
Google Introduces the New Ask with Video Feature
Re-Imagined Music Sharing Tools
Jamselect Redefines Music Sharing for the Digital Era
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
AI-Generated Rap Music Videos
Snoop Dogg's Love You More Music Video Took Months to Create
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Style-Translating Music Apps
Groovify Transforms Looks into Music with Artificial Intelligence
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
Virtual Vinyl Players
Turntable: Music Explorer Merges Vinyl Charm with Modern Technology
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
AI Music Generation
Stable Audio Invites Users to Create Music Up to Three Minutes in Length
Real-Time Face-Swapping Technology
Magicam ensures that face swapping is intuitive and effortless
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Seamless AI Song-Making
Starmony Let's Anyone Make Music in Minutes
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Musical Social Media Channels
Snipy is a Social Network for Musicians to Connect with One Another
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Enhanced Video Chat Platforms
WhatsApp is Elevating its Video-Call Functions with Screen-Shares
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
AI Singing Tools
AI Singing Let's Anyone Become a Musician or Composer in a Few Simple Steps
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Personalized AI Playlist Art
YouTube Music Launches the AI-Powered Playlist Cover Art Feature
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
B2B Music Streaming Services
Tuned Global and Sona Launch a New Music Streaming Platform
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Video Playlist Randomizers
The YouTube Playlist Randomizer Keeps Things Fresh Online
AI-Generated Video Showcases
Sora Videos Offers Realistic and Imaginative Scene Creation
Audio Testimonials Solutions
Feedspace Revolutionizes Customer Feedback with Audio Testimonials
Collaborative Music Platforms
Tidal Now Supports Artist Collaboration Through 'Tidal Collabs'
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Streaming-Enabled Record Players
Victrola Stream Sapphire Record Player Blends Nostalgia with Tech
Social Album-Creating Features
WhatsApp Channels to Soon Get an Automatic Album Feature
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Independent Artist Discovery Tools
Formaviva is a Community for Music Lovers to Find Artists
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Collaborative Music Streaming Features
Spotify Jam Enables a Personalized Listening Experience
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Live Music Booking Apps
Gig App is an All-in-One Platforms for Artists and Venues
Dynamic Video Backdrops
FluidMotion Creates Customizable Animated Video Backgrounds
AI Artist Insights
Stream of Consciousness Dives Into the Process of an AI Artist Named Livia
Musician-Connecting Platforms
BandMatch Helps People Discover Nearby Musicians to Create Bands
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Virtual Music Video Generators
Banger.Show Creates Beautiful Videos in Minutes
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Game-Specific Adaptive Music
PlusMusic Enhances Gaming Immersion with Personalized Music
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Question-Focused Video Features
YouAsk AI Let's Users Ask Questions About YouTube Videos
Connective Fan-Driven Music Platforms
Sesh is a Space for Artists and Fans to Meet