Love Hultén Joins Way Out West on the Future Fan Stage
Amy Duong — July 11, 2024 — Art & Design
Swedish designer Love Hultén works together with the Way Out Fest music festival to create the Future Fan Stage for an audience of sperm and eggs who are waiting for IVF. The stage blends various components of lab equipment along with live music staging. The ambiance is further elevated with sound-reactive lights and the crowd is made up of racks of test tubes.
The stage is part of the festival which is done to bring attention to the importance of growth in the live music scene. This creative concept was dreamed up by the agency NORD DDB. Way Out West project manager Kimmie Winroth explains, "We thought it would be cheeky to do something based on this. If music can be so powerful at that stage, it surely underscores its importance and the need to keep the music scene alive."
Image Credit: Love Hultén
The stage is part of the festival which is done to bring attention to the importance of growth in the live music scene. This creative concept was dreamed up by the agency NORD DDB. Way Out West project manager Kimmie Winroth explains, "We thought it would be cheeky to do something based on this. If music can be so powerful at that stage, it surely underscores its importance and the need to keep the music scene alive."
Image Credit: Love Hultén
Trend Themes
1. Micro-sized Concert Venues - Innovative stages designed for microscopic audiences illustrate a whimsical approach to live music performances.
2. Lab-integrated Music Experiences - Integrating laboratory equipment into music stages creates a unique and scientific ambiance for festival-goers.
3. Sound-reactive Lighting - The use of lights that respond to sound elevates the sensory experience during live performances.
Industry Implications
1. Entertainment Technology - Advancements in tech are enabling more creative and engaging live music experiences.
2. Medical Equipment Design - Innovative use of lab equipment in non-traditional settings offers new opportunities for cross-industry collaboration.
3. Event Lighting Solutions - Dynamic lighting that interacts with music amplifies the visual impact of live events.
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