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This Adjustable Music Video Lets Audiences Interact More Fully
Alyson Wyers — March 31, 2016 — Pop Culture
References: jeffbuckley & fastcocreate
This adjustable music video allows audiences to interact by changing the narrative and even the mix of the song. While many artists and musicians are prolific posthumously, Jeff Buckley (who only released one album and passed away in 1997) is in a league of his own.
Created by NYC-based digital agency Interlude, the interactive music video allows you to click on a variety of animated panes, choosing the story that is displayed. The adjustable music video can be altered in well over a trillion ways. Depending on the lyrics, you can choose what the characters do and pick your sadness level as you go. The song also starts off as just Jeff Buckley's voice and an electric guitar, but based on the storyline, piano, full orchestra and choir can also be introduced.
Created by NYC-based digital agency Interlude, the interactive music video allows you to click on a variety of animated panes, choosing the story that is displayed. The adjustable music video can be altered in well over a trillion ways. Depending on the lyrics, you can choose what the characters do and pick your sadness level as you go. The song also starts off as just Jeff Buckley's voice and an electric guitar, but based on the storyline, piano, full orchestra and choir can also be introduced.
Trend Themes
1. Interactive Music Videos - Opportunity for artists to create immersive experiences and engage audiences by allowing them to interact with music videos.
2. Narrative Customization - The ability to change the storyline and create personalized experiences in music videos opens up new avenues for creative storytelling.
3. Multimedia Integration - Mixing music with various forms of media, such as animation and interactivity, provides a unique and engaging way to consume music content.
Industry Implications
1. Music - The interactive music video concept presents opportunities for musicians and record labels to create innovative experiences that captivate and resonate with audiences.
2. Digital Entertainment - Platforms and companies involved in digital entertainment can explore the development of interactive music video technologies to enhance user engagement and differentiate their offerings.
3. Advertising and Marketing - Incorporating interactive music videos into advertising campaigns can attract and hold consumers' attention, enabling brands to deliver memorable and immersive brand experiences.
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