Namie Amuro's Golden Touch Music Video Simulates Interactivity
Laura McQuarrie — June 4, 2015 — Pop Culture
References: dimension-point.jp & japantrends
Golden Touch is the first music video off of Japanese singer Namie Amuro's new album '_genic.' As well as having entertaining visuals, the pop idol's video promises an "interactive" element.
At the beginning of the music video, viewers are made aware of a dot at the center of the screen that they are instructed to "Keep touching while watching." Once a finger has been pressed to the screen of some sort of media-viewing device, the video makes the action happen around the finger. This includes making it seem as though a viewer's finger had the power to topple a card tower, launch a slingshot or light candles.
Although the video will continue to play whether or not you place your finger on the screen, it's a fun way to enjoy the song, especially while hearing lyrics that say: "You've got the touch."
At the beginning of the music video, viewers are made aware of a dot at the center of the screen that they are instructed to "Keep touching while watching." Once a finger has been pressed to the screen of some sort of media-viewing device, the video makes the action happen around the finger. This includes making it seem as though a viewer's finger had the power to topple a card tower, launch a slingshot or light candles.
Although the video will continue to play whether or not you place your finger on the screen, it's a fun way to enjoy the song, especially while hearing lyrics that say: "You've got the touch."
Trend Themes
1. Interactive Music Videos - Opportunity for artists to engage their audience through interactive elements in music videos.
2. Virtual Touch Technology - Potential for development of technology that simulates physical touch in digital media.
3. Immersive Visual Experiences - Demand for captivating and interactive visuals in music videos to enhance user engagement.
Industry Implications
1. Music Industry - Opportunity for musicians and labels to differentiate themselves by creating interactive music videos.
2. Technology Industry - Potential for tech companies to create innovative virtual touch technologies for various applications.
3. Entertainment Industry - Demand for immersive visual experiences in music videos opens up new opportunities for production companies and visual effects studios.
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