MUMM and David Guetta Launch The First Double Screen Music Video
Jana Pijak — November 18, 2014 — Tech
Brought to you by MUMM House of Champagne
MUMM House of Champagne teams up with superstar DJ David Guetta to launch the world's first double screen music video experience. The immersive clip is created for David Guetta's newest single 'Dangerous' and is unlike any music video technology the world has ever seen. “We have worked hard to create something special and make the experience of this music video super cool. With this never before seen double screen technology, it is like you are experiencing the music video first hand", says Guetta.
Inspired by the spirit of Formula One™ racing, the music video clip offers a dynamic viewing experience for music and tech fans alike. The video chronicles the power of performance, hard work and victory and puts music fans in the driver's seat. Award-winning director Jonas Åkerlund is the creative force behind the clip that features David, actor James Purefoy and Romain Grojean, a Lotus F1® driver and MUMM brand ambassador.
MUMM House of Champagne and David Guetta's double screen music video experience is unlike your traditional HD clip and allows viewers to interact with it using their smartphone. By entering a 4 digit code into their mobile device, viewers are instantly given access to two screens of contents that interact together in a revolutionary way.
When experiencing this double screen music video technology, viewers are able to unlock behind-the-scenes footage of 'Dangerous' and are introduced to fun features like interactive graphics and even a phone call from the David Guetta himself. After placing their phone on specific hotspots, users will be able to unveil the video's interactive features (i.e. Guetta moving between your two devices), and truly experience what double screen technology has to offer. The interactive experience is amazing as it blends sounds and visual media across your two devices-- a must-try.
Philippe Guettat, Chairman and CEO for MUMM House of Champagne recently spoke about the brand's affinity for innovation and describes MUMM's collaboration with David Guetta as a 'fantastic experience for fans of music with an interest in the world's best and latest tech innovations'.
To experience the double screen music video experience yourself, follow these instructions:
1. Click here on your desktop or laptop to get your viewing access code
2. Connect to dg.lc using your smartphone
3. Enter the viewing access code into your smartphone and follow the onscreen instructions to connect it with the music video
4. Press play on your smartphone and the music video will start revealing exclusive previously unreleased scenes and new characters
(For a better experience ensure you have 4G/Wifi connexion and a recent browser)
MUMM also invites fans to win the ultimate Formula One experience at the Monaco Grand Prix™ in 2015. To enter the competition, fans should simply share their greatest personal victory here.
MUMM House of Champagne teams up with superstar DJ David Guetta to launch the world's first double screen music video experience. The immersive clip is created for David Guetta's newest single 'Dangerous' and is unlike any music video technology the world has ever seen. “We have worked hard to create something special and make the experience of this music video super cool. With this never before seen double screen technology, it is like you are experiencing the music video first hand", says Guetta.
Inspired by the spirit of Formula One™ racing, the music video clip offers a dynamic viewing experience for music and tech fans alike. The video chronicles the power of performance, hard work and victory and puts music fans in the driver's seat. Award-winning director Jonas Åkerlund is the creative force behind the clip that features David, actor James Purefoy and Romain Grojean, a Lotus F1® driver and MUMM brand ambassador.
MUMM House of Champagne and David Guetta's double screen music video experience is unlike your traditional HD clip and allows viewers to interact with it using their smartphone. By entering a 4 digit code into their mobile device, viewers are instantly given access to two screens of contents that interact together in a revolutionary way.
When experiencing this double screen music video technology, viewers are able to unlock behind-the-scenes footage of 'Dangerous' and are introduced to fun features like interactive graphics and even a phone call from the David Guetta himself. After placing their phone on specific hotspots, users will be able to unveil the video's interactive features (i.e. Guetta moving between your two devices), and truly experience what double screen technology has to offer. The interactive experience is amazing as it blends sounds and visual media across your two devices-- a must-try.
Philippe Guettat, Chairman and CEO for MUMM House of Champagne recently spoke about the brand's affinity for innovation and describes MUMM's collaboration with David Guetta as a 'fantastic experience for fans of music with an interest in the world's best and latest tech innovations'.
To experience the double screen music video experience yourself, follow these instructions:
1. Click here on your desktop or laptop to get your viewing access code
2. Connect to dg.lc using your smartphone
3. Enter the viewing access code into your smartphone and follow the onscreen instructions to connect it with the music video
4. Press play on your smartphone and the music video will start revealing exclusive previously unreleased scenes and new characters
(For a better experience ensure you have 4G/Wifi connexion and a recent browser)
MUMM also invites fans to win the ultimate Formula One experience at the Monaco Grand Prix™ in 2015. To enter the competition, fans should simply share their greatest personal victory here.
Trend Themes
1. Immersive Music Video Experiences - The use of double screen technology in music videos creates an immersive and interactive viewing experience for fans.
2. Double Screen Technology - Using double screen technology allows viewers to unlock behind-the-scenes content and interact with music videos in revolutionary ways.
3. Interactive Graphics and Features - Double screen music videos introduce fun features like interactive graphics and even phone calls from the artists themselves.
Industry Implications
1. Music Industry - The music industry can incorporate double screen technology to enhance the viewing experience and engage with fans in new and innovative ways.
2. Technology Industry - The technology industry can develop and improve double screen technology to create more immersive and interactive experiences.
3. Entertainment Industry - The entertainment industry can utilize double screen technology to enhance movies, TV shows, and live performances, creating a more engaging and interactive experience for audiences.
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