The New Santigold Music Video Allows Users to Include Their Own Image
Katherine Pendrill — February 24, 2016 — Pop Culture
References: cantgetenoughofmyself.webcam & theverge
The new Santigold music video features an interactive twist that allows viewers to see their own image on screen. Unlike an ordinary music video, the new technology turns a passive viewer into an active participant.
The new Santigold music video for the track 'Can't Get Enough of Myself' depicts the singer traveling around a city with her tiny dog in tow. However, what truly makes the video stand out is an interactive feature that allows viewers to add their own image to the video. Users simply turn on their webcam while watching the video and their face will appear on the screen in different places such as Santigold's coffee or on a sidewalk advertisement.
The new video demonstrates an ongoing effort to make music videos a more interactive experience for viewers.
The new Santigold music video for the track 'Can't Get Enough of Myself' depicts the singer traveling around a city with her tiny dog in tow. However, what truly makes the video stand out is an interactive feature that allows viewers to add their own image to the video. Users simply turn on their webcam while watching the video and their face will appear on the screen in different places such as Santigold's coffee or on a sidewalk advertisement.
The new video demonstrates an ongoing effort to make music videos a more interactive experience for viewers.
Trend Themes
1. Interactive Music Videos - The trend of interactive music videos is disrupting the music industry by allowing viewers to become active participants in the video creation process
2. Webcam Integration - The trend of webcam integration in music videos is creating opportunities for tech companies to innovate video creation tools and platforms
3. Personalized Content - The trend of personalized content is disrupting the traditional music video model by providing an individualized experience for each viewer
Industry Implications
1. Music Industry - The music industry can leverage interactive music videos to create a more personalized experience that caters to individual viewers' preferences
2. Technology Industry - The technology industry has the opportunity to create innovative video creation tools that can integrate webcam features into the video-making process
3. Advertising Industry - The advertising industry can leverage interactive music videos to create more engaging and personalized brand experiences that resonate with target audiences
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