The May 2020 sports trends explore many ways where fans and athletes are able to still enjoy sports from the safety of their homes due to the COVID-19 outbreak. Brands are creating ways where people can maintain and improve their physical health from a safe distance in their own space.
One of the standout sports trends this month is ESPN's documentary series 'The Last Dance.' It follows Michael Jordan's years with the Chicago Bulls and the challenges he faced on his journey to the many championships. Another great sports trend this month is by TANGRAM and its smart jump rope. It offers consumers a more controlled training process with its app tracking timing, jumps, calories burned, and more.
Top 40 Sports Trends in May
40
Anti-Fatigue Workout Mats
The SmithShaper Squat Mat is Made with Nitrile Rubber
39
Doorway Fitness Trainers
The Body Power PL2000 Allows for Effective Workouts from Home
38
Athletic Face-Toning Tools
The 'Jawzrsize' Activates All 57 Muscles in the Face When Used
37
Virtual Running Sports Equipment
The 'MoonRun' Cardio Trainer Immerses Users in Simulations
36
Retro-Inspired Running Sneakers
LI-NING Introduces the Performance-Packed Furious Ruder Ace 1.5
35
Fashion Brand Workout Weights
The Louis Vuitton Dumbbells are Paired with Monogram Eclipse Canvas
34
Connected Athletic Jump Ropes
The TANGRAM Smart Jump Rope Rookie Tracks Training
33
Translucent Tennis Pavilions
Lemoal Lemoal Architectes Builds a Half-Timbered Pavilion
32
Leg Stretch-Deepening Devices
The 'CalfPRO' Calf Stretching Device Prevents Pain and Problems
31
Branded Online Yoga Challenges
Nike Partnered with Little Thunder for a 7 Day Yoga Challenge
30
Striking Red-Accented Sandals
Nike's Air Max 90 Slides Arrive in a Vibrant Chile Red Colorway
29
Trail-Ready Tech Sneakers
New Balance Unveils the MS850T in Three New Colorway Designs for SS20
28
Artful Jiu-Jitsu Apparel
Hyperfly Taps Jasper Wong on a Collection Made with POW! WOW!
27
Modern Tech Knit Runners
Nike Honors Blue Ribbon Sports with a New React Infinity Run Shoe
26
Travel-Friendly Fishing Poles
The Tenkara Rod Co. 'The Beartooth' Has a Lightweight, Mini Design
25
Practical Synthetic Running Shoes
adidas' 4D Run 1.0 Sneakers Arrive in Two New Classic Colorways
24
Preppy Sportswear Collaborations
Extra Butter and adidas Join Forces on the Cableknit Collection
23
Streetwear Resistance Bands
Sporty & Rich are Releasing a Set of Colorful Resistance Bands
22
Handcrafted Timber Skateboards
These Rustek Skateboards Have an Artistic Design
21
Teen-Focused Online Yoga Classes
Afterglow's Glow Girl Program Was Created to Empower Young Women
20
Protective Athletic Eyewear Accessories
The Alba Optical Clip Offers an Alternative to Contacts
19
Vibrant Comfort-Centric Sneakers
Nike's Air Max 270 React SE Comes in an Oracle Aqua Colorway
18
Soccer Themed AR Campaigns
Lavazza Launched an Arsenal-Themed AR Experience for Soccer Fans
17
Co-Branded Video Series Launches
ESPN's Enlisted Multiple Sponsors for Its 'The Last Dance'
16
Doodle-Themed High-Cut Sneakers
Nike Launches a Pair of Blazer Mid Vintage '77 in Red Sketch
15
Shoebox-Inspired Bold Bags
Nike's New Rectangular Bag References Its Iconic Shoebox
14
Tech-Centric Comfortable Activewear
Descente ALLTERRAIN's FUSIONKNIT Capsule Explores Movement
13
Playfully Bright Sneaker Colorways
ASICS' Novablast Model Surfaces in an Orange Pop Colorway
12
Gamer Exclusive Footwear Drops
Players Can Unlock Nike Offerings Through MyPLAYER Nation
11
Dramatic Themed Branded Shoes
adidas' Samba OG Model is Complete in an Updated Branding Detail
10
AI-Integrated Sports Broadcasts
The NBA and Microsoft Will Collaborate on AI-Powered Game Viewing
9
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
8
Inspirational At-Home Exercise Apps
The Tone It Up App is Motivational and Community-Centric
7
Inclusive Child Sports Campaigns
The Special Olympics Debuted the The All Dreams Are Equal Ad
6
Data-Powered Interactive Sports Viewing
The NHL Collaborated with Disney Streaming on a Video Tool
5
Heatmap-Inspired Tonal Runners
adidas' ZX 2K 4D Boast a New Tonal Update that Has a Gradient Look
4
Weather-Ready Weatherized Sneakers
atmos and ASICS Join on the Versatile GEL-Venture 6 GTX Shoe
3
Basketball Team-Honoring Shoes
Nike's Latest Air Flight Legacy Celebrate the NBA LA Lakers
2
Hard Seltzer-Supported Hockey Pregames
The Truly Hard Seltzer NHL PreGame Ran on January 1st, 2020
1
Cotton Twill Sports Caps
Nike's Court Heritage 86 Cap is Made with Breathability in Mind
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Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Artisinal Athletic Wear
Junya Watanabe X Reigning Champ Elevate Athletic Wear with Artisan Designs
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Neutral Tonal Lifestyle Footwear
DJ and New Balance Join to Unveil New 9060 Sneaker Colorways
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Superhero-Inspired Vibrant Footwear
Nike Delivers the Air Jordan 1 in a Next Chapter Colorway
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Digital Metaverse Sportswear
Adidas x Rush X on Roblox Shares Apparel & Accessories for Avatars
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Basketball Team-Tonal Mid-Cut Sneakers
Nike Unveils a Hornets-Colored Air Jordan 1 Mid
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Celebratory Sports Fan Games
ESPN Launched a Dedicated Island for its Fans in Fortnite Creative
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Interactive Basketball Trackers
Spalding x SIQ Introduce Smart Basketball
Athlete-Inspired Dramatic Sneakers
Nike and Off-White Join Forces on the Sheed Air Force 1 Mid
Modern Sportwear Capsules
PrettyLittleThing x Kappa Collaboration Arrives in Time for Summer
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Bronx Childhood-Inspired Sneakers
Jae Tips and Saucony Present the To Do List Collection
Sneaker-Inspired Sporty Bags
adidas and Avavav Introduce the Forza e Coraggio Collection
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Sportswear Capsule Collabs
The Faherty X Jalen Brunson Capsule Spotlights the Players Mantra
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Basketball-inspired Fashion Collaborations
Mitchell & Ness Partners with Isiah Thomas
Athlete-Backed Human Performance Companies
WHOOP Partners with Cristiano Ronaldo
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Tech Brand-Backed Films
GoPro Joins Teton Gravity Research for the Beyond the Fantasy Film
Esports Merchandising Deals
adidas is Collaborating with 100 Thieves on a Merchandise Collection
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Basketball Gaming Additions
Nintendo Adds Basketball to Nintendo Switch Sports
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Athlete-Led Shopping Sprees
DICK'S Sporting Goods' Holiday Shopping Sprint is Led by Kelsey Plum
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Streaming Brand Trivia Games
Roku Weekly Trivia Puts User's Pop Culture Knowledge to the Test
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Custom Apparel Sports Partnerships
Canada Basketball Announces Its Partnership with INDOCHINO
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform