ESPN's Enlisted Multiple Sponsors for Its 'The Last Dance'
Daniel Johnson — April 20, 2020 — Tech
References: espnpressroom & mobilemarketer
Facebook, Reese’s Peanut Butter Cups, and State Farm have all sponsored a new ESPN docuseries, titled ‘The Last Dance.’ The Last Dance will detail the championship years of Michael Jordan and the Chicago Bulls. The series will be comprised of 10-parts and it will air on April 19th.
Additionally, all the sponsors will work to integrate the content with their brand. Facebook will host ‘Trivia’ around the series, while State Farm is supporting content from ‘The Vault,’ and lastly, Reese’s will sponsor a segment of the series named ‘Remember When’ that details stories from the famed teams.
Overall, the launch of the series shows how several brands can come together to sponsor content and integrate the series into their own operations.
Image Credit: ESPN
Additionally, all the sponsors will work to integrate the content with their brand. Facebook will host ‘Trivia’ around the series, while State Farm is supporting content from ‘The Vault,’ and lastly, Reese’s will sponsor a segment of the series named ‘Remember When’ that details stories from the famed teams.
Overall, the launch of the series shows how several brands can come together to sponsor content and integrate the series into their own operations.
Image Credit: ESPN
Trend Themes
1. Co-branded Video Series - Opportunity for brands to collaborate and sponsor content, enhancing their reach and exposure.
2. Integration of Brand Content - Brands can work with video series to seamlessly incorporate their products or services, creating a deeper connection with the audience.
3. Championship Retrospectives - The success of 'The Last Dance' highlights the potential for creating content that revisits significant sporting events and iconic teams.
Industry Implications
1. Entertainment - Brands can leverage video series and documentaries to attract and engage audiences, creating opportunities for cross-promotion and brand partnerships.
2. Sports - Sports organizations can collaborate with brands to produce captivating content that celebrates historical moments and legends, offering unique sponsorship opportunities.
3. Marketing & Advertising - Co-branded video series provide a platform for brands to showcase their products or services and reach a broader target audience through shared content.
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