The NHL Collaborated with Disney Streaming on a Video Tool
Daniel Johnson — April 8, 2020 — Tech
References: nhl & sportspromedia
The NHL and Disney Streaming created an interactive video tool for mobile users named GameFlow. The new video tool allows users to follow the sport through visualizations, highlights, and more. GameFlow operates using shot pressure data, and this data is then compared against its related to goals. Additionally, users can select individual highlights to watch, including goals or milestones.
Barry Tishgart, the senior vice president of Disney Streaming services, spoke about GameFlow, “We are excited to introduce this season new and engaging tools that bring hockey fans deeper into the trends and play habits outside of typical box scores."
Overall, the new video tool provides fans with a more in-depth, and interactive, viewing experience.
Image Credit: Shutterstock
Barry Tishgart, the senior vice president of Disney Streaming services, spoke about GameFlow, “We are excited to introduce this season new and engaging tools that bring hockey fans deeper into the trends and play habits outside of typical box scores."
Overall, the new video tool provides fans with a more in-depth, and interactive, viewing experience.
Image Credit: Shutterstock
Trend Themes
1. Interactive Video Tools - The collaboration between the NHL and Disney Streaming on GameFlow demonstrates the trend of using interactive video tools to enhance user engagement and provide a more immersive viewing experience.
2. Data Visualization - GameFlow's use of shot pressure data by comparing it to goals showcases the trend of data visualization in sports, enabling fans to gain deeper insights into the game.
3. Mobile Sports Viewing - The creation of GameFlow as a mobile video tool caters to the trend of increasing mobile sports viewing, allowing fans to access interactive content on the go.
Industry Implications
1. Sports Entertainment - The development of interactive video tools like GameFlow presents disruptive innovation opportunities in the sports entertainment industry, providing new ways to engage and captivate fans.
2. Streaming Services - The collaboration between the NHL and Disney Streaming signifies disruptive innovation possibilities within the streaming services industry, by leveraging data-powered video tools to enhance user experiences.
3. Mobile App Development - The introduction of GameFlow as a mobile video tool highlights disruptive innovation opportunities in the mobile app development industry, catering to the growing demand for interactive sports viewing experiences on smartphones.
1.6
Score
Popularity
Activity
Freshness
