Humor is often used as a marketing tactic to build brand awareness and loyalty, and these examples of March 2018 humor trends showcase the diverse ways in which companies are making consumers laugh.
Humor can be used to explain more serious topics, as a light hearted tone can attract a wider consumer base. An example of this concept can be seen through the various net neutrality related efforts, which featured humorous protest campaigns, and even products which helped an individual better understand the potential reality.
Other times, humor is used to help create a more down-to-earth advertisement, like the humorous Virginia Black Ad which stars Drake and his father. In the ad, Drake is seen making eyes with a woman, only to find out that the woman was trying to get the attention of Drake's real-life father, who was standing behind him.
Other notable initiatives included in this list are Doritos' double-headed sweater, which was released on Valentine's Day to promote the brand's new flavor offerings or KFC's cheeky apology ad, in which the brand rearranged its letters to resemble a curse word.
Top 30 Humor Trends in March
From Parody Designer Dog Lines to Spoof Valentine's Day Campaigns:
Ellen Smith — Mar 24, 2018 — Fashion
30
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
29
Parody Designer Dog Lines
Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
28
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
27
Comical Gingerbread Gifts
This Festive Gingerbread Gift Box is a Playful Present for Clients
26
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
25
Color-Dominant Fashion Collections
Lazy Oaf's Spring 2018 Range Boasts Vibrant Color Hues
24
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
23
Comedic Camera Candy Dispensers
#FR2 Created a New Candy Dispensing Disposable Camera
22
Adorable Cartoon Cat Cards
These Sanrio Cards Celebrate Nearly Any Occasion
21
Luxurious Over-Sized Cat Sweaters
Gucci's New Cat Print Sweater is Designed With Humor in Mind
20
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
19
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
18
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
17
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
16
Same Sex Dad Blogs
Designer Daddy Communicates the Experiences of Two Gay Dads
15
Cheeky Chicken Apology Ads
KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
14
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
13
Grooming Product RPG Add-ons
Old Spice Created a New Playable Class for 'Dungeons & Dragons'
12
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
11
Family-Friendly Card Games
'Relative Insanity' is a New Card Game Made for the Entire Family
10
Failed Baking Shows
Netflix's 'Nailed It' Celebrates Earnest Efforts in the Kitchen
9
Tongue-In-Cheek Horror Games
The SpookyCellar Horror Game Pokes Fun at Other Games in the Genre
8
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
7
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
6
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
5
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
4
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
3
Hilariously Authentic Advertisments
The John Malkovich Ad is an Honest Story from the Actor
2
DJ-Starring Cooking Shows
'Cooking with Marshmello' is a YouTube Series Led by DJ Marshmello
1
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cartoon-Branded Snack Products
Hippeas and Minions Joined Forces to Celebrate Despicable Me 4
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
QSR Meme Costumes
Spirit Halloween x Chipotle Collaborated on a Halloween Costume Collection
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Celebratory Family Menus
KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Branded Short Talk Shows
Progressive’s Dr. Rick Appeared as a Guest on Hot Ones
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Cheeky Tortilla Chip Campaigns
This SimplyProtein Campaign Will Appear on Digital Platforms
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Dog-Themed Meeting Avatars
Doge Meet Transforms Google Meet Avatars into Talking Doge Characters