Old Spice Created a New Playable Class for 'Dungeons & Dragons'
Michael Hemsworth — February 9, 2018 — Life-Stages
References: drive.google & comicbook
Old Spice is a brand associated with male grooming products and obscure advertising campaign, but the brand is now looking to expand by offering a new playable class for Dungeons & Dragons. Announced via the brand on Twitter, the role-playing game upgrade allows players to try something different with the classic tabletop game when they're feeling extra confident. The new rules have been created as the 'Gentlemen/Gentle-Lady' class that focuses on qualities such as education, fancy clothing and, of course, grooming.
The new Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' playable class is yet another example of how brands are looking to appeal to consumers through humor and their favorite pastimes to become further engrained in their lifestyle.
Image Source: Twitter (@OldSpice)
The new Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' playable class is yet another example of how brands are looking to appeal to consumers through humor and their favorite pastimes to become further engrained in their lifestyle.
Image Source: Twitter (@OldSpice)
Trend Themes
1. Brand Integration in Gaming - The Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' class demonstrates the trend of brands integrating into popular games to connect with consumers.
2. Humor-based Marketing Campaigns - The announcement of the Old Spice playable class reflects the trend of brands using humor as a marketing strategy to engage with their target audience.
3. Expanding Target Demographics - The creation of the 'Gentlemen/Gentle-Lady' class by Old Spice indicates the trend of brands expanding their target demographics by offering unique products or experiences.
Industry Implications
1. Gaming - The Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' class presents an opportunity for the gaming industry to explore more brand collaborations within their games for increased engagement.
2. Marketing and Advertising - The success of the Old Spice marketing campaign highlights the potential for humor-based marketing strategies to attract and retain consumers.
3. Personal Care and Grooming - The expansion of the Old Spice brand into role-playing games opens up a disruptive innovation opportunity for personal care and grooming companies to explore unconventional marketing channels for product promotion.
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