KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
Katherine Pendrill — February 24, 2018 — Pop Culture
References: grubstreet & foodbeast
After temporarily closing 700 locations in the UK due to a chicken shortage, KFC has found a clever way to reassure its fans. Instead of a formal note of a apology from its head office, the brand has crafted a humorous ad that is helping to smooth things over with its UK customers.
Following the chicken shortage and subsequent store closures, KFC released a full-page apology ad in the UK's Sun and Metro papers. The ad shows an empty KFC bucket, however instead of the brand's famous initials, the bucket simply reads 'FCK.' Below the bucket is a block of text apologizing for the lack of chicken and reassuring fans that "it’s been a hell of a week, but we’re making progress."
The clever ad is already a hit in the UK and demonstrates one of the more graceful ways brands are able to make light of a PR nightmare.
Image Credit: KFC.
Following the chicken shortage and subsequent store closures, KFC released a full-page apology ad in the UK's Sun and Metro papers. The ad shows an empty KFC bucket, however instead of the brand's famous initials, the bucket simply reads 'FCK.' Below the bucket is a block of text apologizing for the lack of chicken and reassuring fans that "it’s been a hell of a week, but we’re making progress."
The clever ad is already a hit in the UK and demonstrates one of the more graceful ways brands are able to make light of a PR nightmare.
Image Credit: KFC.
Trend Themes
1. Humorous Apology Advertising - Brands have the opportunity to use humor and creativity when crafting apology ads to smooth over customer complaints and negative PR.
2. Creative Crisis Management - Brands can benefit from creative strategies to manage crisis and negative situations, such as crafting clever and funny ads to apologize.
3. Brand Reputation Management - Brands can utilize creative crisis management strategies such as humorous and clever apology ads to maintain and improve their reputation with customers.
Industry Implications
1. Fast Food - The fast food industry can benefit from creative crisis management strategies such as using humor in apology ads to maintain and improve brand loyalty and reputation with customers.
2. Advertising and Marketing - The advertising and marketing industry has an opportunity to capitalize on assisting brands with creative and clever crisis management strategies such as humorous apology ads.
3. Public Relations - The public relations industry can utilize creative strategies for managing negative PR and crisis situations such as developing witty and humorous apology advertisements.
3.2
Score
Popularity
Activity
Freshness
