The digital age has brought technology like augmented reality, artificial intelligence and virtual reality to the table and these tools have come to be utilized by art institution to achieve high-impact, immersive museum and gallery experiences.
Whether the technology is used by an artist or by the institution itself, the endeavor promises to bring a crowd to the exhibition space as AR, AI, and VR are still currently being discovered by the general public and are, therefore, of high interest. Immersive museum activations in this category include CapitolaVR's augmented reality feature that is tied to a well-known Rembrandt van Rijn painting — 'The Anatomy Lesson of Dr. Nicolaes Tulp,' as well as the MoMAR app which brings Jackson Pollock paintings to life.
Without a doubt, these immersive museum and gallery experiences allow visitors to feel more connected to the masterpieces.
15 Immersive Museum Experiences

15
AI-Only Art Exhibitions
The Nature Morte Gallery Showcases Exclusively AI-Generated Art

14
Facial Recognition Tech Installations
R Luke Dubois & Zach Lieberman's Piece is Somewhat Dystopian
13
AR Art Gallery Apps
The MoMAR App Brings Jackson Pollock Paintings to Life
12
AR Art Museum Exhibits
A Boston Museum is Showing Stolen Pieces in Its 'Hacking the Heist' Exhibit
11
Immersive AR Museum Experiences
CapitolaVR Boasts a Unique Experience for Mauritshuis Museum Goers
10
AR Documentary Apps
BBC's Civilisations Series is Paired with the Interactive Civilisations AR App
9
Extensive AR Art Offerings
Google's Virtual Vermeer Museum Showcases Incredible Artwork
8
Musician-Honoring AR Exhibits
The New York Times is Presenting a David Bowie Exhibit Through AR
7
Artist-Inspired 3D Digital Avatars
Marina Abramović Debuts a Mixed-Reality Art Installation
6
VR Museum Exhibitions
The Smithsonian Offers a Virtual Experience on a Social VR Platform
5
Haptic VR Art Experiences
The Touching Masterpieces Campaign Allowed The Blind To Experience Art
4
Recreated French Palaces
Virtually Versailles Brings the Iconic Chateau to a Singaporean Art Space
3
VR Art Festival Exhibitions
The Art of Burning Man Smithsonian Exhibit Will be Physical and VR
2
Deepfake Art Video Installations
Gillian Wearing's Has a Piece That Doubles as Art & Advertising
1
Deepfake Dalí Video Experience
The Dalí Museum Uses AI Tech to Bring the Surrealist Back to Life
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Venetian-Inspired Museum Designs
The Conceptual Floating Glass Museum is AI-Generated
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
In-Person Gallery Experiences
Whataburger Museum of Art Brings Fan Creativity to Life at SXSW 2025
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Inspired Digital Art Programs
Scorpios and HOFAA Gallery Introduce 'Evolving Perspectives'
AI-Powered Content Creation Platforms
Niloom.ai's Platform for Creating AR/VR Content Uses AI
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Immersive Light Art Installations
Olafur Elisson Presents Your Psychoacoustic Light Ensemble
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
App-Powered Assistive Museum Experiences
The Art Museum of South Texas Partners with ReBokeh
Interactive Game-Inspired Experiences
The 'Minecraft Experience: Villager Rescue' Comes to Canada
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
AI Artist Audio Experiences
The Ask Dalí Experience Invites Visitors to Speak to the Artist
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Wonderous Art Installations
Olafur Eliasson’s 'Your Psychoacoustic Light Ensemble' is Immersive
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Free Outdoor AR Exhibitions
Window Wonderland is Running Until January 31st in the Junction
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Contemporary Smartphone Exhibitions
Ester Bruzkus Architekten Designs 'The World in My Hand'
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI Art Tools
Muse Pro Let's iPad Users Enhance Their Paint and Design Projects
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Immersive Hotel Art Installations
The St. Regis Venice Introduces 'Terrazza 365º Azzarret'
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Orb Lighting Installations
Teamlab's Mangrove Island is an Innovative Display of Lights and Color
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Enlightening Travel Apps
Herodot AI Turns Sightseeing Into Something More Substantial
Audio Guide Tourism Apps
Tourly Uses AI and Audio to Make Every Landmark Speak
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
Dynamic Art Exhibitions
The 'Art in Motion' Exhibition Features Moving Artworks
AI-Generated Cancer Exhibitions
Gallery of Hope Uses AI to Picture Patients' Future Memories
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
AI Sound Installations
Björk and Aleph Unveil Immersive AI Sound Piece at Paris’s Pompidou Centre
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Artfully Functional Synergy Exhibitions
Muller Van Severen Presents the Frames Exhibition
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Hopeful Technology Exhibits
Dialoghaus Hamburg Hosts Time Shift - Journey into Tomorrow
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Collaborative 3D Art Installations
Samsung Canada x Nicolas Abtan Debut the Re:Frame Installation
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Digital Map AI Enhancements
Google Maps Update Brings AI-Powered Exploration Tools
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cutting-Edge Digital Art Exhibitions
Arte Museum Las Vegas Offers Exclusive Deals to Residents
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Sustainably Built Public Attractions
National Geographic Society Unveils the Museum of Exploration
Heritage Preservation Museums
The SAKA Museum Unveils Three Immersive Balinese Exhibitions
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Customizable Digital Cockpit Line-Ups
ART Showcases Tech for Automotive, Motorcycle, & Agriculture
AI-Fueled Digital Art Apps
The Drawww App Integrates Artificial Intelligent Technology
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
AI Art Assistants
Kimberly by CloneMe.io is a Guide to Miami Art Week and Art Basel
AI Virtual Staging
Real Estate Agents Can Effortlessly Enhance Listings with Virtual Furnishings
AI-Generated Elizabethan Experiences
The Museum of Shakespeare Will Recreate 16th Century England
Sensorially Immersive Art Experiences
teamLab Presents the Phenomena Abu Dhabi Universe
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Smart Sensory Experience Technologies
AAC Technologies Tackles Visual, Audio, and Haptic Aspects
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
AR Home Decor Apps
Auki Labs' 'McKenna' Uses Spatial Computing to Simulate Physical Places
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Web-Based 3D Creation Engines
Anitya Seeks to Democratize Immersive Experience Development
Tech-Forward Contemporary Art Exhibitions
SPACES Was Organized by HOFA Gallery and PhillipsX
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
AI-Powered Art Auction-Focused Chatbots
Artnet Transforms How Auction Data is Processed
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Spaceship-Like Robot Museums
Melike Altınışık Architects Designs the Seoul Robot & AI Museum
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Immersive Audio-Visual Installations
180 the Strand Unveils Its Latest Exhibition, 'Reverb'
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Scientific Communal Museums
Stefano Boeri Architetti Designs the Museum of Technology in Xi'an
Virtual DEI Exhibits
DRDA ART's 'New Horizons. Echoes of Unity' Exhibit Features Global Talent
3D Royalty-Based Museums
The Princess Diana Museum Features a Virtually Guided Experience
Virtual Museum Queueing Systems
Philadelphia Museum of Art Taps Accesso's Virtual Queueing System
AI-Made Digital Content
ChatArt Generates Narratives and Produces Striking Visual Pieces
AI-Driven Visual Creation
EverArt Enables AI-Based Custom Visual Creation for Your Brand
Spring-Welcoming Art Installations
DRIFT's Latest Presentation is the Meadow Exhibition
Smartphone-Focused Portrait Gallery Activations
Vivo Debuts the VLOVE Portrait Gallery in Bangkok
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Dynamic Immersive Exhibitions
Patrici Urquiola and Moroso Create the among-us Exhibition
Manga-Inspired Museum Exhibits
The Museum of the Moving Image Presents a Yu-Gi-Oh! Experience
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AR-Enabled Illumination Apps
The Philips Hue App Now Uses LiDAR to Provide an AR Preview
Immersive Space Exhibitions
‘Beyond the Light’ Immerses Guests in NASA’s Scientific Discoveries
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Comprehensive Museum Visitor Apps
The Chester Beatty Museum & accesso Refine Visitor Experiences
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Building Block Art Exhibits
LEGO will Host The Art of the Brick Expo in Singapore
AI Travel Guide Apps
DocentPro Offers Insights and Stories of Nearby Attractions and Sites
Scanning Software Expansions
Vivid-Pix Now Serves Senior Living, Museums, & Other Establishments
Immersive Virtual Spaces
Timmerse Creates Customizable 3D Worlds for Work and Social Interactions
Computer Evolution Museums
Evolution Museum Explores Iconic Computers Through History