Google's Virtual Vermeer Museum Showcases Incredible Artwork
Justin Lam — December 5, 2018 — Tech
References: gizmodo & news.artnet
Google's new Virtual Vermeer Museum is a new artistic use of AR that brings the paintings of the famous artist into the homes of average people. Created in partnership with some of the world's most famous museums, including the Mauritshuis, the Metropolitan Museum of Art, the Frick Collection, the National Gallery of Art in Washington, the Rijksmuseum, and the Louvre. In total, 18 museums and various private collectors contributed to the Virtual Vermeer Museum to contribute high-resolution images of the Vermeers in their collection.
This isn't the first use of AR for artistic purposes, but Google's Virtual Vermeer Museum is one of the first to compile a collection this extensive. The elegant blend of AR and art simultaneously creates a unique experience for all art fans but also allows anyone to enter highfalutin museum culture.
This isn't the first use of AR for artistic purposes, but Google's Virtual Vermeer Museum is one of the first to compile a collection this extensive. The elegant blend of AR and art simultaneously creates a unique experience for all art fans but also allows anyone to enter highfalutin museum culture.
Trend Themes
1. AR Art Exhibitions - The extensive use of AR in art exhibitions presents opportunities for creating immersive and interactive artistic experiences.
2. Virtual Museum Partnerships - Collaborations between technology companies and museums open up avenues for showcasing art collections virtually and reaching a wider audience.
3. High-resolution Art Scanning - Advancements in high-resolution scanning techniques enable the creation of detailed digital replicas of famous artworks, expanding access and preservation possibilities.
Industry Implications
1. Art & Culture - The intersection of technology and art provides disruptive innovation opportunities for museums and galleries to enhance visitor experiences and engage a broader audience.
2. Augmented Reality - The AR industry can leverage partnerships with museums and art institutions to create unique AR experiences that merge virtual and physical art worlds.
3. Digital Archiving - The digitization and preservation of art collections offer disruptive innovation opportunities in the field of digital archiving, enabling broader accessibility and conservation efforts.
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