The Touching Masterpieces Campaign Allowed The Blind To Experience Art
Justin Lam — March 30, 2018 — Tech
References: clubedecriacao.br & adweek
Bans on touching usually prevent blind individuals from experiencing sculptures, but the Touching Masterpieces campaign by the National Gallery of Prague changed this through the use of VR. The campaign is a wonderful blend of technology that was created with help from Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation for the visually impaired.
Unlike traditional VR means, which involve a headset and visual images, the Touching Masterpieces campaign utilized haptic Avatar VR gloves. The gloves were specially adapted for this campaign, and gave users the sensation of 'touching' iconic works like Michelangelo’s David, Venus de Milo and the bust of Nefertiti. The haptic gloves used in Touching Masterpieces gave the sensations of depth and texture through vibrating feedback in an experience that was previously impossible for the visually impaired. Julia Dovlatova, Geometry Prague creative director, expressed her accolade for the expereience and hopes that it can further "open doors to a unique art experience for the blind.”
Unlike traditional VR means, which involve a headset and visual images, the Touching Masterpieces campaign utilized haptic Avatar VR gloves. The gloves were specially adapted for this campaign, and gave users the sensation of 'touching' iconic works like Michelangelo’s David, Venus de Milo and the bust of Nefertiti. The haptic gloves used in Touching Masterpieces gave the sensations of depth and texture through vibrating feedback in an experience that was previously impossible for the visually impaired. Julia Dovlatova, Geometry Prague creative director, expressed her accolade for the expereience and hopes that it can further "open doors to a unique art experience for the blind.”
Trend Themes
1. Haptic VR - The use of haptic VR gloves in art experiences opens up new possibilities for the visually impaired to engage with and appreciate artwork.
2. Accessible Art - The Touching Masterpieces campaign showcases the potential of VR technology in making art accessible to individuals with visual impairments.
3. Collaborative Innovation - The successful collaboration between Geometry Prague, NeuroDigital, and the Leontinka Foundation highlights the potential for partnerships in creating impactful and inclusive experiences.
Industry Implications
1. Art and Culture - The Touching Masterpieces campaign demonstrates how VR technology can revolutionize the way art is experienced, creating new opportunities for artists and institutions.
2. Healthcare - The haptic VR gloves used in the campaign have the potential to be applied in healthcare settings, such as rehabilitation therapy for individuals with sensory impairments.
3. Technology and Entertainment - The use of haptic feedback in VR experiences presents disruptive innovation opportunities for the technology and entertainment industries, enhancing user immersion and engagement.
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