Most products on the market, especially when it comes to food, are gender-neutral. But certain companies take marketing to the next level by designing gender-specific products, like male and female version of breath mints, that narrow down each target market.
Consumers want to feel special in a sense that a product is tailored just for them. Gender-specifying an item is one way to attentively cater to consumer needs. Billy Tea ads played on the definition of masculinity to sell tea to men, while the Bia Sport was specifically designed to fit women's wrists. ManHands researched scents that define a man to create products like baseball glove-scented soaps.
Meanwhile, certain products were inevitably split to be gender-specific, like libido-boosting cereal. Since women and men are made up differently, it only makes sense to distinguish ingredients that best complement men versus women.
11 Odd Gender-Specific Innovations
11
Gender-Specific Wrist Watches
The Bia Sport is a Lightweight Alternative to Bulky Training Devices
10
Gender-Specific Toy Remixes
'Inspectornills' Fuses My Little Pony and Transformers Together
9
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
8
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
7
Gender-Specific Business Tools
Womenetics is a Media Platform Looking to Increase Women's Success
6
Gender Specific Tablets
The ePad Femme is a Tablet Designed for Women and is Causing Controversy
5
Manly Scented Soaps
ManHands has Captured the Fragrant Essence of Man in its Man Soap Line
4
Masculine Scented Candles
The L'Ascari ManCandles Offers Gentleman a More Manly Fragrance
3
Gendered Business Distribution Channels
Crea Works with Low-Income Women in Mexico
2
Gender-Targeted Breath Mints
The Xylish Gender-Specific Gum is Designed for Men and Women
1
Gender-Specific Flower Pots
Un Homme/Une Femme Vases are a Cute Touch
Related Ideas
Alluring Unisex Fragrances
Initio Parfums Privés Introduces the Empowering 'Side Effect' Perfume
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Pocket-Friendly Lip Balms
Space Camp Wellness is Introducing "the Next Generation of Lip Balm"
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Magnesium-Powered Hydration Powders
Magna is a New Magnesium Hydration Powder for Gen Z Consumers
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Whole Body Deodorants
Dove Men+Care Offers Whole Body Deodorant in Spray, Stick, and Cream Format
Menopause-Friendly Oral Care Products
Colgate and GenM Partnered to Support Women's Oral Health
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Vibrant Fruity Toothpastes
Happy Brush Makes Bold, Fun and Nostalgic Flavors for Adults
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Aromatic Cosmetic Advent Calendars
Molton Brown Christmas Advent Calendar Has 24 Surprises
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Wintry Hand Sanitizer Sets
Touchland's Power Mist Limited Edition Seasonal Features a Trio
Multifunctional Oral Sprays
Better & Better's Balance Vitamin Mouth Spray Freshens Breath
Poetic Toothpaste Sets
Selahatin's Limited-Edition Love Poems Shares Rich Olfactory Experiences
Genderless Menstruation Products
Vuokkoset's New Menstrual Care Collection is Gender Neutral
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Collectible Mint Tins
Altoids x Bad Roman Speaks to Gen Z's Love of Restaurant Matchbooks
Pink Lemonade Toothpastes
Hismile's Pink Lemonade is a Uniquely Flavored Toothpaste
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Multi-Sensory Shaving Kits
BIC & Lo Bosworth Curated the Soleil Escape 5 Senses Shave Kit
Sickness Survival Kits
The Halls Man Cold Relief Kit Helps Sufferers Get Through Cold & Flu Season
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Synthetic-Free One Bite Multivitamins
GEM Updated the Look and Design of its Multivitamins
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Natural Men's Cleansing Solutions
Dr. Squatch Introduces Real Soap Body Wash for Discerning Men
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Affordable Genderless Fragrances
The 'Arkive Makes Scents Collection' Features Four Scents
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Beer-Flavored Breath Mints
Miller Lite Beer Mints Have a Libation Flavor with No Alcohol
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Skincare 6-Packs
Cetaphil's Ceta Six Pack Encourages Men to Openly Embrace Skincare
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
Fine-Fragrance Body Mists
Nest New York Reforms its Fragrances to Develop Body Mists
Pet-Targeted Oral Solutions
Mintier Launched its Dog Breath Spray and Pet Water Additive
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Pistachio-Flavored Toothpastes
Hismile's Pistachio Papi Toothpaste Boasts an Unconventional Taste
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Men-Focused Everyday Wear Lines
Holt Renfrew Has Announced the Nationwide Launch of SKIMS Mens
Comprehensive Fertility-Wellness Brands
Bird&Be Focuses on Accessible and Educational Solutions
Targeted Two-in-One Shampoos
Dove Men+Care 2-in-1 Shampoo + Conditioner Comes in Four Options
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Exclusive Mint-Flavored Balms
Bubble Skincare Shares a Limited Edition Balm Flavor, Mint Message
Natural Oral Hygiene Collections
Dr.Dento Launches Its New Product Line with Natural Components
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Men's Health Supplement Lines
Sunrider International Spotlights Products for Men's Health Month
Intimate Health Gummies
nixit is Expanding its Products to Include the New Vaginal Health Gummies
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Luxe Oral Sprays
Selahatin's Eau d’Extrait Oral Elegantly Tackles Bad Breath
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Mint Chocolate Toothpastes
Hismile's Chocolate Mint-Flavored Toothpaste is Rich & Refreshing
Culturally Inspired Fragrances
This New Superdry Fragrance Comes in Two Expressions
Performance-Driven Oral Wellness Sprays
Can-i Wellness Offers a Comprehensive Range of Oral Sprays
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Limited-Edition Mental Performance Gummies
Magic Mind Debuts a New Version of Its Gummies
Multi-Functional Fruit Gummies
YAY! Debuts a Plant Product Line for Sexual Wellness and Health
Festive Body Care Editions
Dove Introduced its Limited-Edition Holiday Treats Collection
Mom-Targeted Menstrual Pads
Liv by Kotex Products are Free of Harsh Chemicals and Fragrance
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Relatable Genderless Fragrances
NOYZ Makes Fragrances Inspired by Real Stories & Raw Feelings
Dedicated Sports Nutrition Marketplaces
Fuel Goods Was Founded by Laura Jorgensen & Courteney Low
Limited-Edition Seasonal Biscuits
These pladis 2024 Seasonal Products Come in Many Options
Biscuit Spread Toothpastes
Hismile’s Toothpaste Sachets Shares a Taste of Novelty for $1
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Mood-Balancing Wellness Mints
Natrol Quick Balance Mints Come in Three Formulations
Menopause-Friendly Collections
The Matalan Menopause Range is MTick-Approved by GenM
Performance-Driven Toothbrush Designs
Supermouth Places an Emphasis on Oral Health for All Ages
Sleep-Supporting Mints
Neuro's Sleep & Recharge Meltaway Mints Boast a Quick-Release Formula
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Festively Flavored Toothpastes
Hismile's Candy Cane Toothpaste Puts a Seasonal Spin on Mint
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Gummy Bear Bubble Baths
Mr. Bubbles Celebrates National Bubble Bath Day with a New Product
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Ultra-Femme Contraceptive Products
nixit's Condoms are Made for Lovers of the "Girly" Aesthetic
Tween-Targeted Deodarants
Neon Goat Presents Sustainable Deodorants for Tween and Teen Boys
Refreshing Men's Cleansers
Blair + Jack's Refreshing Cleanser is Marketed as Ultra-Gentle
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Consumer-Inspired Baking Products
These General Mills Holiday Cookie Products are Arriving Now
Mystery Toothpaste Flavors
Hismile is Giving Away Custom Mystery Flavors Every Friday in April
Elevated Fragrance Capsules
M. Hainey Expanded Its Fashion Offerings to Perfumes, Candles & More
Fantastical-Inspired Body Washes
The Harry Potter Boddy Wash Kit is Available on Every Man Jack
Luxury Men's Body Washes
Cremo Body Wash is Rolling Out in Two New Fragrances
Comfort-Boosting Targeted Bodycare
Ban's Total Body Sweat & Odor Collection Goes Beyond Underarms
Odor-Fighting Body Deodorant Ranges
Old Spice Total Body Deodorant Comes in Several Formats
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Personalized Nootropic Supplements
Thesis Helps Users Boost Their Energy, Focus and Motivation
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Gender-Neutral Deodorant Balms
Hume Supernatural Has Introduced the All Body Deodorant
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Refreshing Flavor-Changing Gums
Ice Breakers Flavor Shifters are a Sensorial Chewing Experience
Men's Health Supplement Campaigns
Novomins Movember Campaign Offers Free Prostate Gummies
Targeted Herb-Powered Supplements
The Garden of Life Herbals Collection Has Six Options
Women's Wellness Dietary Supplements
These New Nature’s Bounty Supplements Come in Three Varieties
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Libido-Boosting Dietary Supplements
Wisp Lift for Him and Her Have Doctor-Formulated Profiles
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Unconventional Breath Fresheners
Gote Makes Breath Fresheners with Flavors Inspired by Tea & Honey
Feminine Health Product Expansions
pH-D Feminine Health is Arriving at Walmart with Six Products
Wedding-Themed Care Products
Bath and Body Works' Wedding Collection is in Celebration of Nuptials
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Natural Oral Care Kits
Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Melatonin-Infused Mints
The Neuro Mints Boast Melatonin to Help Consumers Fall Asleep Faster
Customizable Herbal Remedies
Qi Health Offers an Innovative Approach to Women's Well-Being
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Zero-Proof Elixirs
Do’Mo Zero-Proof Elixirs Combine Nootropics, Botanicals and Nutrients
Mint-Scented Feminine Washes
Waphyto Unveils the New Intimate Foaming Wash in Fresh Mint
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Japanese-Inspired Intimate Care Lines
India's IKEMEN Unveils a New Intimate Care Line for Men
Buttery Toothpaste Sachets
Butter Toothpaste by Hismile Has an Unconventional Creamy Flavor