Magna is a New Magnesium Hydration Powder for Gen Z Consumers
Kanesa David — July 18, 2024 — Lifestyle
References: magna & fastcompany
Magna, founded by former Everlane CEO Michael Preysman, is a new direct-to-consumer sports beverage brand. The brand offers a unique magnesium-rich formula that helps deliver hydration to Gen Z consumers who regularly exercise. This formula targets energy, muscle recovery, and focus, while maintaining zero sugars. Notably, the product comes in four flavors: lemon lime, tea lemonade, watermelon lime, and peach mango.
Magna features a stylish, yellow design with a blocky lowercase font. Created by the agency Some Days, this branding aims to catch the attention of Gen Z consumers with its recognizable design. Interested consumers can purchase the Magna hydration powder on the company's website. One box of 30 sachets is priced at $55, while frequent shoppers can spend $45 to enroll in a subscription-based program.
Image Credit: Magna
Magna features a stylish, yellow design with a blocky lowercase font. Created by the agency Some Days, this branding aims to catch the attention of Gen Z consumers with its recognizable design. Interested consumers can purchase the Magna hydration powder on the company's website. One box of 30 sachets is priced at $55, while frequent shoppers can spend $45 to enroll in a subscription-based program.
Image Credit: Magna
Trend Themes
1. Magnesium-enhanced Nutrition - Magnesium-enriched hydration powders tap into the growing consumer interest in nutrient-specific wellness products.
2. Direct-to-consumer Beverage Brands - Direct-to-consumer strategies in the beverage industry simplify the shopping process with subscription-based programs.
3. Stylish, Health-focused Branding - Health-focused products paired with trendy, visually appealing branding attract younger demographics like Gen Z.
Industry Implications
1. Sports Nutrition - The sports nutrition industry sees innovations with products that fuse hydration, energy, and recovery without added sugars.
2. E-commerce and Subscriptions - E-commerce platforms for direct-to-consumer brands are increasingly incorporating subscription models to boost customer loyalty.
3. Graphic Design and Packaging - Graphic design firms are revolutionizing product packaging to create visual appeal for health-conscious and young consumers.
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