These freaky bras are probably unlike any you've seen in your lingerie drawer (or that of your significant other, sister, friend, or mother). From fire-spitting bras to ones that promise to help the wearer maintain her chaste state, unusual and freaky bras are clearly the next direction in unmentionables.
There are even a handful of freaky bras marketed to men. Click through the slideshow below to see these and more bizarre negligee collections.
Implications - This pattern of interesting undergarments is one to look at from a business perspective. Underwear is not new on the market and its function always remains the same; however by making alterations, companies can turn old products into new creations. Businesses can profit by deviating from the standard.
54 Freaky Bras
51
Intentionally Uncomfortable Underwear
Torture Bras for Modern Masochists
50
Porn Star Branded Lingerie
Katie Price (Jordan) Launches New Line
49
$6.5 Million Bras
Victoria's Secret ‘Fantasy Bra' for 2006
48
Pin-Up Fashion
Wonderbra Signs Dita von Teese
47
Brazil Underwear Day
Bus Station Hosts Underwear Fashion Show & Go
46
Peek-a-Boo Bras
Peep Show Lingerie Reveals the Essentials, Obscures the Rest
45
$4.5 Million Bra Sets
The Victoria's Secret 'Experience' Set
44
Recycled Chopstick Bra
"My Hashi Bra"
43
Boxing Glove Bras
‘Dance Party Unmentionables' Makes Dangerous Big Bow Panties
42
$3 Million Bras
Victoria's Secret 2009 Fantasy Bras Defy the Recession
41
Beer-Filled Bra
The Wine Rack
40
Rollercoaster Bra Testing
Ultimo & Alton Towers Resort Cross-Marketing Promo
39
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
38
Chest-Cooling Camisoles
Uniqlo's Moisture-Wicking Bra Top is Hot in Japan
37
Cupcake Bra Ads
Kelly Brook Gives Calendar Girls a Fresh Face
36
Eco-Friendly Underwear
The Bra Bag
35
Brazen Burlesque Bras
The Dita Von Teese Wonderbra Collection Offers Stylish Support
34
$5 Million Dollar Bras
Victoria's Secret 'VS Wish'
33
Braziers As Wearable Art
The La Perla Dragon Bra
32
Hair Bras
Miranda Kerr Goes Bare on Rolling Stone for Australian Habitat
31
The G-String of Bras
Spanx Bra-llelujah
30
Transformer Lingerie
Cover Cleavage With a 'Figs' Bra
29
Fire-Spitting Bras
Lady GaGa's Incendiary MuchMusic 2009 Performance
28
Post-Surgery Undergarments
Di Murini's Mastectomy Bras Provide Both Comfort and Luxury
27
Floral Bras
‘Dance Party Unmentionables' Picks Flowers Over Fabric For Chest Coverage
26
Cage-Inspired Bras
Enclosed Coop Underwear
25
Light Up Clothes & Bras II
Phillips Lumalive Fashion (Update)
24
Seamless Lace
New Victoria's Secret Embrace Push Up Bra
23
Crimson Burlesque Queens
The Dita Von Teese Wonderbra Collection Sizzles
22
$1.35 Million Lingerie
Bra With 100 Glittering Diamonds
21
Male Breast Support
Bras For Men
20
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
19
Greasy Undergarments
Bacon Bras
18
Solar Powered Lingerie
Taiyoko Hatsuden Bra
17
Cathedral Arch Bras
Gothic Church-Inspired Lingerie by Marlies Dekkers Is Paradoxical Chic
16
Judicial Lingerie
Japanese 'Jury System Bra'
15
Uplifting Cancer Fundraisers
‘The Artfull Bras Project' Features 49 One-of-a-Kind Bras
14
Glowing Snowflake Bra
Enlighted Lingerie Lights Up
13
$1.3 Million Bras
Underwear With Sapphires and 2,500 Diamonds
12
Intimate Art
The Bra Elevated to Art
11
Carousel Dresses and Cone Bras
Scantily Clad Revelers Go Wild for 'Dazed and Confused'
10
Mega-Branded Models
Kate Moss Launches Fashion Venture With Topshop Owner
9
Massaging Bras
The Intimate Health ‘Brassage' Claims to Kneed Away Toxins
8
Intelligent Bra with Sensors
Vertical Breast Displacement Discovery
7
Bullet Proof Bras
German Breast Protection
6
Life-Saving Undergarments
The Gas Mask Bra Will Save You and a Loved One When Needed
5
Nutritious Negligee
The Cabbage Bra is Edible Support
4
Anti-Radiation Fashion 3
La-La Bras
3
Bra-Branded Bands
Vanity Fair Supports 'The Vassarettes' Who Rock Out in Underwear
2
Underwire Necklaces
The Bra Necklace is Made for Brave Beauties
1
Tech Fashion
NuMetrix Bra Measures Vital Signs
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Bloomers Intimates Launches the Cougar Lace Le French Cut Briefs
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Adorned Bra Bands
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AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Ultra-Comfortable Bare Mesh Bras
ThirdLove Released the Bare Mesh Line in Multiple Designs
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Tan-Through Swimwear
FreeTan Swim's One-Pieces and Bikinis Avoid Awkward Tan Lines
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Pointelle Intimates Capsules
Cou Cou Intimates Introduces the 'Summer of Intimates' Campaign
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Sleek Monochromatic Footwear Designs
CamperLab Draws Attention to its Caramba Footwear
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
High-Performance Women's Activewear
Oner Active Unveiled its Legendary Capsule Collection
Comfort-Focused Foam Bras
Siella Introduces the Organic Cotton Plunge Foam Bra
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Whisky Shot Garters
The Fireball Garter Conceals a Spicy Cinnamon Secret in Lace
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Sustainable Demure Athlesuire
Losano’s Sustainable Collection Has Sets for Lounging and More
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Cheeky Wallet Designs
Thomas Finney Designs a Minimalist and Playful Condom Wallet
Hotel-Themed Lingerie Capsules
Fruity Booty Unveils the New Summer 'Hotel Vesuvius' Collection
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Hawaiian-Inspired Activewear
Kenny Flowers Ventures into Activewear Tropical Vibrant Collection
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Post-Surgery Undergarment Collections
Melanie Disalvo's nu:titty Offers Post-Mastectomy Lingerie
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
Fire-Proof Technical Sneakers
Salmon Presents the Highly Functional X-ALP gr10k Sneaker
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Wearable Breast Pump Bras
Momcozy is Releasing a Versatile Pumping Bra for Flexiblity and Comfort
Performance Functional Leggings
Tighties Revolutionizes Activewear with Functional Leggings
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Cancer Awareness Nighties
Lusomé Launches the Leslie Nightie in Tribute to Cancer Victims
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Versatile Sportswear Apparel
Refresh Your Wardrobe with the Reigning Champ FW24 Collection
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Fashion-Forward Asymmetrical Sports Bras
The Blvck Off Shoulder Sport Bra is a versatile piece
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Upgraded Triangle Padded Bras
Siella Adds New Features to Its Signature Triangle Padded Bra
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Discrete Reusable Nipple Stickies
Threads Introduces a Wardrobe Staple
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Limited-Edition Halloween-Ready Capsules
AVIDLOVE Boasts Cosplay Costumes & Lingerie This Season
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Co-Branded Swimwear Lines
Knix Partners with The Birds Papaya to Launch Limited-Edition Swimwear
80s Horror-Inspired Apparel
WACKO MARIA Launches Apparel Inspired by Hollywood Chainsaw Hookers
Supportive Maternity Shapewear
Shapermint's Maternity Collection Comforts Throughout Motherhood
Cozy Luxury Robes
Brikki House Offers a Distinct Take on Luxury Robes with Its Signature 'Robette'
Empowering Female-Focused Apparel
Brunette the Label Drops the 1981 Collection
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
Moisture-Wicking Bras
Ruby Ribbon’s Demiettes Boast Moisture-wicking & Antimicrobial Fabric
Neon Pink Swimwear
Londre Bodywear Launches Neon Pink Capsule Collection Ahead of Earth Month
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Cozy Cable Knit Apparel
Frankies Bikinis' 'Cloud Knits' Collection is Perfect for the Fall Season
Empowering Women's Loungewear
Protect Your Peace With Brunette the Label's Newest Collection
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts