These freaky bras are probably unlike any you've seen in your lingerie drawer (or that of your significant other, sister, friend, or mother). From fire-spitting bras to ones that promise to help the wearer maintain her chaste state, unusual and freaky bras are clearly the next direction in unmentionables.
There are even a handful of freaky bras marketed to men. Click through the slideshow below to see these and more bizarre negligee collections.
Implications - This pattern of interesting undergarments is one to look at from a business perspective. Underwear is not new on the market and its function always remains the same; however by making alterations, companies can turn old products into new creations. Businesses can profit by deviating from the standard.
54 Freaky Bras

51
Intentionally Uncomfortable Underwear
Torture Bras for Modern Masochists

50
Porn Star Branded Lingerie
Katie Price (Jordan) Launches New Line

49
$6.5 Million Bras
Victoria's Secret ‘Fantasy Bra' for 2006
48
Pin-Up Fashion
Wonderbra Signs Dita von Teese
47
Brazil Underwear Day
Bus Station Hosts Underwear Fashion Show & Go
46
Peek-a-Boo Bras
Peep Show Lingerie Reveals the Essentials, Obscures the Rest
45
$4.5 Million Bra Sets
The Victoria's Secret 'Experience' Set
44
Recycled Chopstick Bra
"My Hashi Bra"
43
Boxing Glove Bras
‘Dance Party Unmentionables' Makes Dangerous Big Bow Panties
42
$3 Million Bras
Victoria's Secret 2009 Fantasy Bras Defy the Recession
41
Beer-Filled Bra
The Wine Rack
40
Rollercoaster Bra Testing
Ultimo & Alton Towers Resort Cross-Marketing Promo
39
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
38
Chest-Cooling Camisoles
Uniqlo's Moisture-Wicking Bra Top is Hot in Japan
37
Cupcake Bra Ads
Kelly Brook Gives Calendar Girls a Fresh Face
36
Eco-Friendly Underwear
The Bra Bag
35
Brazen Burlesque Bras
The Dita Von Teese Wonderbra Collection Offers Stylish Support
34
$5 Million Dollar Bras
Victoria's Secret 'VS Wish'
33
Braziers As Wearable Art
The La Perla Dragon Bra
32
Hair Bras
Miranda Kerr Goes Bare on Rolling Stone for Australian Habitat
31
The G-String of Bras
Spanx Bra-llelujah
30
Transformer Lingerie
Cover Cleavage With a 'Figs' Bra
29
Fire-Spitting Bras
Lady GaGa's Incendiary MuchMusic 2009 Performance
28
Post-Surgery Undergarments
Di Murini's Mastectomy Bras Provide Both Comfort and Luxury
27
Floral Bras
‘Dance Party Unmentionables' Picks Flowers Over Fabric For Chest Coverage
26
Cage-Inspired Bras
Enclosed Coop Underwear
25
Light Up Clothes & Bras II
Phillips Lumalive Fashion (Update)
24
Seamless Lace
New Victoria's Secret Embrace Push Up Bra
23
Crimson Burlesque Queens
The Dita Von Teese Wonderbra Collection Sizzles
22
$1.35 Million Lingerie
Bra With 100 Glittering Diamonds
21
Male Breast Support
Bras For Men
20
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
19
Greasy Undergarments
Bacon Bras
18
Solar Powered Lingerie
Taiyoko Hatsuden Bra
17
Cathedral Arch Bras
Gothic Church-Inspired Lingerie by Marlies Dekkers Is Paradoxical Chic
16
Judicial Lingerie
Japanese 'Jury System Bra'
15
Uplifting Cancer Fundraisers
‘The Artfull Bras Project' Features 49 One-of-a-Kind Bras
14
Glowing Snowflake Bra
Enlighted Lingerie Lights Up
13
$1.3 Million Bras
Underwear With Sapphires and 2,500 Diamonds
12
Intimate Art
The Bra Elevated to Art
11
Carousel Dresses and Cone Bras
Scantily Clad Revelers Go Wild for 'Dazed and Confused'
10
Mega-Branded Models
Kate Moss Launches Fashion Venture With Topshop Owner
9
Massaging Bras
The Intimate Health ‘Brassage' Claims to Kneed Away Toxins
8
Intelligent Bra with Sensors
Vertical Breast Displacement Discovery
7
Bullet Proof Bras
German Breast Protection
6
Life-Saving Undergarments
The Gas Mask Bra Will Save You and a Loved One When Needed
5
Nutritious Negligee
The Cabbage Bra is Edible Support
4
Anti-Radiation Fashion 3
La-La Bras
3
Bra-Branded Bands
Vanity Fair Supports 'The Vassarettes' Who Rock Out in Underwear
2
Underwire Necklaces
The Bra Necklace is Made for Brave Beauties
1
Tech Fashion
NuMetrix Bra Measures Vital Signs
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WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
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Sloganlatex Revolutionizes Latex Fashion with New Offerings
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Sparepair's Underwear are Crafted from Eco-Friendly Fabric
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Ultra-Comfortable Bare Mesh Bras
ThirdLove Released the Bare Mesh Line in Multiple Designs
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Festive Loungewear Collections
SKIMS Holiday Collection Offers Festive Comfort and Style
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Mother-Daughter Founded Intimates Brands
Cureus Label Redefines Intimates with Confidence
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Pointelle Intimates Capsules
Cou Cou Intimates Introduces the 'Summer of Intimates' Campaign
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Seductive Winter Loungewear Lines
Kim Kardashian‘s SKIMS’ Brand Has a New Winter Heat Collection
Travel-Friendly Loungewear Collections
Frankies Bikinis Unveils Its New Travel Diaries Collection
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Sleek Monochromatic Footwear Designs
CamperLab Draws Attention to its Caramba Footwear
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Cowgirl-Inspired Bikini Collabs
Bella Hadid X Frankies Bikinis Team Up for a Western-Themed Line
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
High-Performance Women's Activewear
Oner Active Unveiled its Legendary Capsule Collection
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Comfort-Focused Foam Bras
Siella Introduces the Organic Cotton Plunge Foam Bra
Unisex Trucker Hats
Morning Nudes' Caps are a Playful Addition to Your Spring Wardrobe
Whisky Shot Garters
The Fireball Garter Conceals a Spicy Cinnamon Secret in Lace
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Festive Candy-Inspired Undergarments
The Stripe & Stare Candy Cane Collection is Extra-Soft
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
Comfortable Seamless Bras
Floatley Cozy Wireless Scoop Plunge Bra Just Launched
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Fire-Proof Technical Sneakers
Salmon Presents the Highly Functional X-ALP gr10k Sneaker
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Post-Surgery Undergarment Collections
Melanie Disalvo's nu:titty Offers Post-Mastectomy Lingerie
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Wearable Breast Pump Bras
Momcozy is Releasing a Versatile Pumping Bra for Flexiblity and Comfort
Performance Functional Leggings
Tighties Revolutionizes Activewear with Functional Leggings
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Cancer Awareness Nighties
Lusomé Launches the Leslie Nightie in Tribute to Cancer Victims
Bread-Branded Activewear
Warburtons Snacktive Wear Includes the Crumb-Catcher Hoodie and More
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Inclusive Comfort-Focused Bra Designs
Cacique Intimate's Smart Lift Bra Targets Fuller-Busts
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Versatile Sportswear Apparel
Refresh Your Wardrobe with the Reigning Champ FW24 Collection
Canadian Retailer Expansions
Knix Partners with Holt Renfrew to Grow in Canada
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Performance-Focused Undergarments
HUX Expands Line with Bamboo Charcoal Technology
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Comfort-focused Sleep Sets
Frankies Bikinis' Soft Sleep Sets Are the Ultimate Cozy Upgrade
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Brand-Led Disaster Relief Efforts
COOFANDY & Others Offer Support During the Wildfires in the US
Timeless Swimwear Designs
frëkl Swimwear Boasts the Well-Fitting Icon One-Piece
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Upgraded Triangle Padded Bras
Siella Adds New Features to Its Signature Triangle Padded Bra
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Mens Underwear Bundles
Manmade Delivers Comfort and Style with Boxer & Socks Bundle
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Discrete Reusable Nipple Stickies
Threads Introduces a Wardrobe Staple
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Menopause-Friendly Collections
The Matalan Menopause Range is MTick-Approved by GenM
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Limited-Edition Halloween-Ready Capsules
AVIDLOVE Boasts Cosplay Costumes & Lingerie This Season
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Elevated Holiday Intimates Promotions
Knix Launches Extended Black Friday Sale with 60% Savings
Co-Branded Swimwear Lines
Knix Partners with The Birds Papaya to Launch Limited-Edition Swimwear
Supportive Maternity Shapewear
Shapermint's Maternity Collection Comforts Throughout Motherhood
Cozy Luxury Robes
Brikki House Offers a Distinct Take on Luxury Robes with Its Signature 'Robette'
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Moisture-Wicking Bras
Ruby Ribbon’s Demiettes Boast Moisture-wicking & Antimicrobial Fabric
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Cozy Cable Knit Apparel
Frankies Bikinis' 'Cloud Knits' Collection is Perfect for the Fall Season
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts