The Wine Rack
Alex Covert — September 14, 2007 — Fashion
References: thebeerbelly & trendhunter
For all you hardcore drinkers of the female persuasion, I present the Winerack from thebeerbelly.com. This is a bra that holds liquid to boost your breast size and to hide your pre-noon buzz-sauce. I don't advise you wearing this on first dates.
Implications - Items such as this beer-filled bra are are good for jokesters who want to prank their friends. Pranks are fun for most people and items that can help them pull off a great one are going to be scooped up by devious consumers. April Fools day is a great time of year to sell a product like this (and it can conveniently store your beer too!).
Implications - Items such as this beer-filled bra are are good for jokesters who want to prank their friends. Pranks are fun for most people and items that can help them pull off a great one are going to be scooped up by devious consumers. April Fools day is a great time of year to sell a product like this (and it can conveniently store your beer too!).
Trend Themes
1. Novelty Beverage Clothing - There is a growing trend in the market for clothing items that double up as beverage containers for those who want to consume alcohol in public, presenting an opportunity for companies to create more innovative products in this space.
2. Prank Culture Products - Prank culture is increasing in popularity, signaling a trend for companies to create more outrageous and humorous products that appeal to consumers seeking to entertain their friends.
3. Discreet Alcohol Consumption - As the desire for discreet alcohol consumption grows, there is an opportunity for products like the beer-filled bra to cater to consumers who do not want to be seen consuming alcohol in public spaces.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry could explore integrating beverage containers into clothing items to create unique products that appeal to those looking for novelty and convenience.
2. Alcohol - Alcohol manufacturers could look to partner with fashion brands to create products like the beer-filled bra to promote discreet alcohol consumption in a new and innovative way.
3. Entertainment - This product and others like it present an opportunity for companies in the entertainment industry to create humorous and outrageous products that cater to the growing prank culture.
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