Cover Cleavage With a 'Figs' Bra
When Victoria’s Secret announced they thought their image had become “too sexy” and irrelevant to their customers, much of the fashion world was confused.
In order to create the shift to a less sex-related angle, they’ve had to relaunch their marketing campaigns and create new products. One such product could be Figs, a new cleavage covering bra.
At first that might sound a little contradictorily. If a woman didn’t want to show her cleavage, she would just wear higher cut shirts, right? In theory, that sounds great, but with the new bra by Shanelle Wenell, women don’t have to restrict their fashion choices, and don’t have to roast in the warm summer weather just because they don’t want their boobs hanging out.
The bra has removable bra covers called Figlets that, when pulled from one cup to the other, cover the cleavage like a camisole would. The advantage of having this T-shirt built into a bra is that the bulkiness of wearing a tanktop underneath is eliminated. They come in solid or lace, depending what you want to show off under shirts with plunging necklines.
Wenell, the designer of the Figs bra says, “Today’s society has gotten away from femininity with elegance. I knew I couldn’t change fashion overnight, but I could give it more relevance to women like myself and that’s what the bra aims to do, give women the choice to wear today’s fashion with a lot more elegance and sophistication.”
The Figs Bras are sort of like the bum covers we saw a while back; they act like a long undershirt or tank top to prevent thongs from poking out, yet they do so without the bunching a camisole might cause.
In order to create the shift to a less sex-related angle, they’ve had to relaunch their marketing campaigns and create new products. One such product could be Figs, a new cleavage covering bra.
At first that might sound a little contradictorily. If a woman didn’t want to show her cleavage, she would just wear higher cut shirts, right? In theory, that sounds great, but with the new bra by Shanelle Wenell, women don’t have to restrict their fashion choices, and don’t have to roast in the warm summer weather just because they don’t want their boobs hanging out.
The bra has removable bra covers called Figlets that, when pulled from one cup to the other, cover the cleavage like a camisole would. The advantage of having this T-shirt built into a bra is that the bulkiness of wearing a tanktop underneath is eliminated. They come in solid or lace, depending what you want to show off under shirts with plunging necklines.
Wenell, the designer of the Figs bra says, “Today’s society has gotten away from femininity with elegance. I knew I couldn’t change fashion overnight, but I could give it more relevance to women like myself and that’s what the bra aims to do, give women the choice to wear today’s fashion with a lot more elegance and sophistication.”
The Figs Bras are sort of like the bum covers we saw a while back; they act like a long undershirt or tank top to prevent thongs from poking out, yet they do so without the bunching a camisole might cause.
Trend Themes
1. Cleavage Covering - Opportunity for innovative bras that provide coverage while maintaining fashion choices.
2. Discreet Undergarments - Potential for undergarments that can be seamlessly integrated into outfits without adding bulk.
3. Elegant Femininity - Demand for fashion products that combine elegance, sophistication, and modern trends.
Industry Implications
1. Lingerie - Innovation opportunities in designing bras and undergarments that offer coverage and fashion choices.
2. Fashion - Scope for developing clothing that combines functionality, elegance, and modern trends to cater to diverse preferences.
3. Apparel Accessories - Potential for creating discreet and versatile accessories that enhance the fashion choices of individuals.
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