"My Hashi Bra"
Going Like Sixty — November 7, 2007 — Eco
References: in.reuters
A new bra inspired by Japanese cuisine features recycled chopsticks, one cup resembling a rice bowl, and the other looks like a serving of miso soup. Chopsticks in Japan are disposable which is causing the loss of huge swaths of forest; reusable chopsticks are encouraged. Lingerie maker Triumph International has integrated reusable chopsticks into a funky bra. "My Hashi Bra" (my chopstick bra) has collapsible chopsticks conveniently stashed. As for comfort? Well sometimes funky isn't comfortable.
"The concept bra, which comes with a pair of collapsible chopsticks, has a Japanese dining table theme -- the right cup consists of a rice bowl, the left cup a miso soup bowl, and a removable chopstick-rest lies between the cups," Reuters explained.
"Holsters, made of cloth and placed on the sides of the cups, hold the chopsticks while pushing the breasts to create cleavage.
"Being eco-friendly is now fashionable in Japan, where people are increasingly carrying around reusable bags and chopsticks."
In August we reported Japan wanted to start a recycling program for its 90,000 tonnes of chopsticks. It'll be interesting to see what other eco-innovative they come up with!
"The concept bra, which comes with a pair of collapsible chopsticks, has a Japanese dining table theme -- the right cup consists of a rice bowl, the left cup a miso soup bowl, and a removable chopstick-rest lies between the cups," Reuters explained.
"Holsters, made of cloth and placed on the sides of the cups, hold the chopsticks while pushing the breasts to create cleavage.
"Being eco-friendly is now fashionable in Japan, where people are increasingly carrying around reusable bags and chopsticks."
In August we reported Japan wanted to start a recycling program for its 90,000 tonnes of chopsticks. It'll be interesting to see what other eco-innovative they come up with!
Trend Themes
1. Eco-friendly Fashion - The trend of incorporating recycled materials into fashion items like the 'My Hashi Bra' presents an opportunity for disruptive innovation in the sustainable fashion industry.
2. Cultural-inspired Designs - 'My Hashi Bra' and its incorporation of Japanese dining themes highlights the trend of cultural-inspired designs in the lingerie industry, creating possibilities for disruptive innovation and niche market targeting.
3. Sustainable Consumption - The increasing popularity of reusable bags and chopsticks in Japan indicates a trend towards sustainable consumption, opening up opportunities for disruptive innovation in the eco-friendly products industry.
Industry Implications
1. Fashion Industry - The 'My Hashi Bra' and its use of recycled chopsticks showcases a disruptive innovation opportunity within the fashion industry to create sustainable and eco-friendly clothing.
2. Lingerie Industry - The incorporation of cultural-inspired designs and unique features, such as the chopstick holsters in 'My Hashi Bra', presents a disruptive innovation opportunity within the lingerie industry to attract niche markets and differentiate from competitors.
3. Eco-friendly Products Industry - The demand for sustainable and eco-friendly products, like reusable chopsticks and bags, indicates a disruptive innovation opportunity within the eco-friendly products industry to develop innovative and environmentally-conscious solutions.
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