Wonderbra Signs Dita von Teese
Dita Von Teese has been announced as the new Wonderbra model for 2008. Along with the modeling contract, the burlesque star will also be designing her very own Lingerie collection that she claims will bring a touch of glamour to peoples every day lives.
Dita Von Teese is known for a New York performance that showcased her completely naked, while being suggestively covered with $ 5 Million worth of diamonds.
We can expect new photos of the Queen in the next coming weeks, as she is expected to start her photo shoots for Wonderbra in Paris.
"I've been passionate about beautiful lingerie my entire life, so to team up with Wonderbra, a brand that is known for undergarments of exceptional quality and beauty is a great privilege for me, and I am immensely proud of the collection," Dita said. "I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people's everyday lives."
The collection is sure to be a hit with both men and women when it launches in Europe in September 2008, starting with its debut in France and the U.K.
"Dita oozes glamour and understands how to make women feel sexy – she was a natural fit for the Wonderbra brand. We're thrilled to partner with Dita; the collection truly does capture her essence and that of our brand," said Debbie Rix, Wonderbra European Marketing Director.
Check out some more pin-up fashion:
Dita Von Teese is known for a New York performance that showcased her completely naked, while being suggestively covered with $ 5 Million worth of diamonds.
We can expect new photos of the Queen in the next coming weeks, as she is expected to start her photo shoots for Wonderbra in Paris.
"I've been passionate about beautiful lingerie my entire life, so to team up with Wonderbra, a brand that is known for undergarments of exceptional quality and beauty is a great privilege for me, and I am immensely proud of the collection," Dita said. "I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people's everyday lives."
The collection is sure to be a hit with both men and women when it launches in Europe in September 2008, starting with its debut in France and the U.K.
"Dita oozes glamour and understands how to make women feel sexy – she was a natural fit for the Wonderbra brand. We're thrilled to partner with Dita; the collection truly does capture her essence and that of our brand," said Debbie Rix, Wonderbra European Marketing Director.
Check out some more pin-up fashion:
Trend Themes
1. Lingerie Collections by Celebrities - Celebrities are collaborating with lingerie brands and designing their lingerie collections, providing a new opportunity for brands to expand their offerings.
2. Influencer Collaborations in Fashion - Collaborating with popular models and influencers can boost sales for fashion brands while providing a unique and targeted product offering.
3. Luxury Fashion as a Lifestyle - Luxury fashion is becoming a lifestyle for people as they are looking out for luxury options even in their daily lives.
Industry Implications
1. Lingerie Retail - The lingerie industry can collaborate with celebrities to create unique collections that can increase their sales potential.
2. Fashion and Apparel Industry - Fashion and apparel brands can collaborate with influencers to create targeted and unique products, increasing their customer base.
3. Luxury Goods Industry - Luxury brands can explore lifestyle products such as lingerie to expand their offerings and reach a new consumer base.
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