Vertical Breast Displacement Discovery
Going Like Sixty — December 11, 2007 — Unique
References: dailymail
Scientists have developed an intelligent material to test where fabric is most strained on a woman to make a better bra.
After putting well-endowed women on a treadmill, the inventors at University of Wollongong in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement."
Implications - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These fabric sensors provide a way for designers to directly assess any changes that need to be made to individual areas of the bra.
After putting well-endowed women on a treadmill, the inventors at University of Wollongong in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement."
Implications - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These fabric sensors provide a way for designers to directly assess any changes that need to be made to individual areas of the bra.
Trend Themes
1. Intelligent Bras - Intelligent materials and sensors in bras provide opportunities for personalized and more comfortable lingerie design.
2. Body-mapping Sensors - Body-mapping sensors provide insights for creating custom-fit clothing and accessories to reduce discomfort and pain.
3. Fabric Innovation - Advancements in intelligent fabrics provide opportunities for developing functional and comfortable wearables for various industries.
Industry Implications
1. Lingerie Industry - Intelligent bras and materials can disrupt the lingerie industry by creating more personalized and comfortable products.
2. Sportswear Industry - Body-mapping sensors can revolutionize sportswear design by providing data on areas of discomfort and strain during physical activity.
3. Healthcare Industry - Intelligent fabrics and sensors can be used in healthcare settings to monitor patients and provide data for personalized treatment plans.
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