Included in the February 2020 sports trends are recent developments in sports gear and equipment, useful apps that help users to maintain their motivation, and interactive campaigns that both increase engagement among fans and aim to attract new viewers.
An example of the latter is the collaboration between WWE and TikTok, which allows users of the video platform to experiment with an array of pro wrestling themes, including the iconic entrances of Stone Cold Steve Austin and The Undertaker. As TikTok is primarily used by consumers in the Gen Z age bracket, the collaboration helps WWE increase its appeal among viewers who may not be as familiar with it.
Another feature comes from Wahoo Fitness, with the brand transforming the traditional indoor cycling bike to be reflective of a real road bike -- with each model customized to fit the user to increase their comfort and mirror the style they wish to train in.
Top 65 Sports Trends in February
From Sci-fi Exercise Guides to Pocket-Friendly Fishing Rods:
Riley von Niessen — Feb 22, 2020 — Lifestyle
65
Utilitarian Technical Sneakers
adidas and White Mountaineering Unveil a New Set of LXCON Shoes
64
Intelligent In-Home Gyms
The Huami Amazfit HomeStudio Offers Access to More Than 1,000 Workouts
63
Walkie Talkie Snorkeling Masks
The Orsen 'Airfresh' Snorkel Mask Gives Wearers a 180-Degree View
62
Motion Sensor-Integrated Smart Shoes
Asics Showed Off a Smart Shoe Prototype at CES 2020
61
Snowy Landscape Sunglasses
The Sunski Treelines Sunglasses Offer Full-Spectrum UV Protection
60
Soft Leopard Printed Sneakers
Nike's By You Platform Unveils a New Set of Air Max 720 Shoes
59
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
58
Unconventionally Stylish Basketball Shoes
The New Rendition of the Air Jordan 13s Celebrates CNY
57
Mixed Material Golf Shoes
Seamus Golf and Nike Join Forces on the Zir Zoom Victory Tour Model
56
Training Technique-Tracking Insoles
The Nurvv Run Smart Insoles Have 32 Sensors Across the Surface
55
Ultra-Functional Stretchy Yoga Wear
Nike Boasts a New Yoga Collection with Its Latest Technology
54
AI-Powered Sport Training Platforms
Sparta Science Scans and Informs Workout to Minimize Injury
53
Multifunctional Core Training Equipment
The DEVEBOR Balance Ball and Core Trainer is Easy to Use
52
Vibrant Ultra-Tech Shoe Designs
The adidas 4D Run 1.0 Model is the Epitome of Footwear Innovation
51
Pocket-Friendly Fishing Rods
The Tanuki Pocket Ninja Has a Compact, Flexible Design
50
Injury Avoidance Running Shoes
The Nike React Infinity Run Cuts Running Injuries by 52%
49
Athlete-Focused Cardboard Beds
The Tokyo 2020 Olympics Will Provide Athletes with Sustainable Beds
48
Athlete-Approved Workout Ropes
Gronk Fitness Inertia Wave Workout Ropes Have a Low-Profile Design
47
Biodegradable Eco Foam Snowshoes
These Crescent Moon Snowshoes are Sustainably Crafted
46
Multifunctional Workout Bows
The Doeplex Rhino Bow Full Body Trainer is Simple Yet Effective
45
Motorized Surfboard Fins
The Boost Fin Helps Surfers Catch Up to Three-Times More Waves
44
High-Tech Running Shoes
Nike Adds Two New Colorways to Its React Infinity Run Collection
43
Vibrant Athlete Visibility Vests
The MORLIGHT Runner Visibility Vest Keeps Outdoor Athletes Safe
42
Winter Runner Gear Lines
The Latest Tracksmith ‘No Days Off' Running Collection is Functional
41
Snakeskin-Detailed Running Shoes
adidas' ZX 8000 Lethal Nights Pack Arrives in a Black Palette
40
Branded Football-Themed Snack Holders
Reynolds Wrap Debuted the New Limited-Edition Hunger Harness
39
Athlete Siblings-Honoring Shoes
Nike's All Bros 3 Pack Celebrates the Antetokounmpo Brothers
38
Jungle-Inspired Sneaker Designs
Raised by Wolves and Saucony Unveil a New Urban Jungle Style Shoe
37
Connected Workout Rowers
The Echelon Smart Rowing Machine Offers Live Classes from Home
36
Boldly Vibrant Mixed-Material Shoes
The Nike x Kyrie Irving Sneakers Celebrate Chinese New Year
35
Adventure-Inspired Shoes
These Exclusive adidas Trainers are Inspired by the Carstensz Pyramid
34
Dual Tonal Furry Cleats
Odell Beckham Jr's Pawsitively Fierce Cleats is Entirely Fur-Covered
33
Life Journey-Themed Athletic Packs
Kawhi Leonard's Inspire the Dream Series with New Balance Drops
32
High-Fashion Trophy Trunks
Louis Vuitton and the NBA Have Partnered for New Co-Branded Products
31
Tech-Focused Retro Skatewear
Pop Trading Company's SS20 Capsule Highlights Past Eras
30
Photo-Inspired Luxe Boxing Gear
Saint Laurent's New Collaboration Honors Michael Halsband's Work
29
Football-Themed Snack Packages
Man Crates Debuted the Perfect Food Boxes for the Super Bowl
28
Sunset-Themed Tonal Sneakers
Nike Introduces a Truck It Iteration of the Dunk High Pro Sneakers
27
Algorithmically-Designed Athletic Footwear
The Adidas Predator 20 Mutator Has a Specialized Design
26
Retro Tonal Sneaker Designs
New Balance's New Sneaker Arrives in a Steel/Silver Colorway
25
Customizable Enhanced Football Broadcasts
ESPN Aired a 4K National Championship Broadcast
24
Sci-Fi Exercise Guides
The 'Star Trek: Body by Starfleet' Fitness Guide is Fun and Functional
23
Comfortable Sole Mesh Shoes
HOKA ONE ONE and Outdoor Voices' Clifton 4 Shoes Boasts Breathability
22
Speedy Aquatic Scooter Units
The Geneinno S2 Portable Sea Scooter Allows for Easier Exploration
21
Stadium-Shaped Pretzel Snacks
Auntie Ann's Game Day Pretzel Pack Makes an Easy Super Bowl Snack
20
Super Bowl Teaser Ads
MTN DEW Preemptively Captures Consumer Attention Ahead of the Super Bowl
19
Aqua Tonal Basketbal Sneakers
Nike's Kyrie 6 Sneakers are Vibrant and Feature Bold Patterning
18
Traction-Enforced Soccer Sneakers
adidas Football Unveils a Revamped Predator Mania Sneaker
17
Street-Informed eSports Kits
The Overwatch League by Blizzard Taps Jeff Staple's Design Talent
16
Tech-Forward Athlete Solutions
Athlete Intelligence is Focused on Preventing Injury in Sport
15
Camera-Toting Scuba Masks
The 'Octomask' Lets You Securely Mount Any GoPro On Your Diving Mask
14
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
13
Chicago-Inspired Vibrant Basketball Jerseys
Jordan Brand Designs the NBA All-Star 2020 Jerseys
12
Swing-Tracking Golf Monitors
The Rapsodo Mobile Launch Monitor Offers Insight into Golfing Skill
11
Social Media MMA Shows
The UFC Will Produce New Snapchat Content to Reach Younger Audiences
10
Updated Baseball Jersey Uniforms
Nike Takes Over the Major League Baseball League Designs
9
Road Cycling-Inspired Exercise Bikes
The Wahoo 'KICKR BIKE' Offers Riders an Immersive Experience
8
Football-Themed Snack Ads
Frito-Lay Launched a Football Campaign Ahead of the Super Bowl
7
Safety-Focused Race League Features
NASCAR Taps Artificial Intelligence to Ensure a Safe Race
6
Empowering Tech Commercials
The Microsoft Super Bowl Ad Shares the Story of Coach Katie Sowers
5
Energy-Return Sneakers
Reebok's Zig Kinetica is Shaped to Channel and Return Kinetic Energy
4
Super Bowl Chicken Reports
The National Chicken Council Releases Its Annual Chicken Wing Report
3
Social Media Olympics Coverage
Snap Has a New Deal with NBC for Content Related to the Olympics
2
Boozy Chicken Wing Recipes
Chef Shontelle Pinch Boasts the 'BACARDÍ Spiced & Sweet Wings'
1
Alternative Football League Rules
The XFL Released Its New League Rules Ahead of Its Launch
Related Ideas
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
AI-Powered Workout Apps
FitMachine Uses AI to Improve Both Home and Gym Workouts
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Handheld Resistance Devices
WOW Prevent Soft Tissue Injuries in Athletics & Performing Arts
AI-Based Football Predictions
Field Vision Debuts Field Vision Sports, a New Curated App
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Electronic Anime Accessories
The CASETiFY x One Piece Collection Marks the Anime's 25 Years
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Minimalist Home Fitness Equipment
Lifted Movement Transforms the Perception of At-Home Fitnes
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Middle-Aged Fitness Devices
The Tondo Fitness Tool Concept is for People Aged 40 and Up
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Smart Stride-Sssisting Wearables
Hurotics H-Fit Fixes Your Stride for Training Athletes
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Complimentary Health Apps
Life Time, Inc. Has Announced That Its Life Time App is Now Free
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
All-in-One Hybrid Fitness Solutions
FIIT Has Introduced the FIIT Platform for Global Businesses
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
Gamified Workout Apps
'Workout Quest' Merges Workout Data with AI and Technology
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Collaborative Outdoor Technical Apparel
Hyke and The North Face Join on a New Outdoor Capsule
Recycled Utensil Street Gyms
Gymshark x Steel Warriors Made Outdoor Gyms with Melted-Down Knives
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Complimentary TV Workout Classes
Samsung and F45 Partnered to Offer Living Room Workouts
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Residential Digital Fitness Platforms
FIIT's Initiative Boosts Wellness in Residential Settings
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Tennis Computer Vision Systems
Tennis Blackbox Transforms iPhones Into Hawkeye Systems
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Elite Performance Coach-Backed Apps
Youll Debuts Miactive, a New Fitness and Wellness App
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Hybrid Dance Apps
Zumba Fitness Has Launched the Inaugural Zumba App
Mobile HIIT Games
'Run Legends' is Part of Talofa Games' Mission of Making Healthy Games
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Free Gym Weddings
Blink Fitness is Helping Couples Tie the Knot on Valentine's Day
Digital Fitness Professional Platforms
Sweatbase Offers a Comprehensive Experience
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Advanced Wheelchair Treadmills
Wheely-x Brings Inclusive Mobility and Gaming to CES 2024
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Climate Change Betting Apps
Climate Bet Lets Users Wager Points on Future Climate Predictions
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Boxing Fitness Challenges
RockBox Fitness & ABC Fitness Partner to Enhance the Fitness Experience
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Senior-Focused Exergames
Ludica Health's 'LudoFit' Helps Adults Maintain Strength and Balance
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Upgraded Adaptive Sports Components
Bridgestone Supports Athletes at the 2024 Paralympic Games
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Social Media Tech Stores
Kronos Advanced Technologies Launches a Store on TikTok
Fitness Support Apps
Reebok is Launching the Reebok Fitness App for All-Encompassing Support
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Organization-Backed Esports Apparel
Faze Clan and SteelSeries Debut the New Co-Branded Gaming Gear
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Coach-Supporting Wellness Platforms
ABC Trainerize and Wrkout Launch TZ Storefront
Collaborative Daily Word Games
Netflix and TED Talks Join to Create the TED Tumblewords Game
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Social Workout Apps
FITCHAIN Helps you Find Fitness Friends to Stay Accountable
Fitness-Focused Screentime Limits
Stryde Allows Users to Earn Screen Time Based on Activity Levels
Small Group Habit Tracking
Squad Habits Lets Users Join Groups to Stick to Goals
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Fantasy Sports Betting Apps
OnlyBets Builds a Sense of Community Around its Players
Customizable Fitness Apps
Levrfit Offers Intuitive Assistant to Guide You Through Your Workout
AI-Powered Workout Support
IronIQ Provides Real-Time Feedback, Training, and Workout Plans
Athletic Coach Organizational Apps
Propulze Helps Coaches Track Their Athletes' Progress
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Streaming Brand Trivia Games
Roku Weekly Trivia Puts User's Pop Culture Knowledge to the Test
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados