Nike's By You Platform Unveils a New Set of Air Max 720 Shoes
Amy Duong — January 30, 2020 — Art & Design
maharishi and Nike work in collaboration once again, using the Nike By You platform, the Air Max 720 silhouette is adorned in a plethora of colors. The most notable element of the new set of sneaker designs is the heavy patterning including camo and leopard print primarily. The signature leopard rosettes and camo patterns are complete in a bold palette that is meant to captivate attention.
The colors feature bright orange, maroon, olive green, black, white, and more. With the customization process of the platform, customers are able to add their own special touch to their silhouette. Notably, the Air Max cushioning unit can also be completed in a variety of different colors. To top off the model, there are pre-selected phrases that can be featured on the midsoles including "The Names of Many" or "The Tigers Of Wrath Are Wiser."
Image Credit: Nike
The colors feature bright orange, maroon, olive green, black, white, and more. With the customization process of the platform, customers are able to add their own special touch to their silhouette. Notably, the Air Max cushioning unit can also be completed in a variety of different colors. To top off the model, there are pre-selected phrases that can be featured on the midsoles including "The Names of Many" or "The Tigers Of Wrath Are Wiser."
Image Credit: Nike
Trend Themes
1. Customizable Sneaker Designs - The Nike By You platform allows customers to personalize their sneakers, presenting an opportunity for brands to offer unique customization options to stand out in the market.
2. Animal Print Patterns - The use of bold animal print patterns on sneakers creates a trend that brands can leverage to create eye-catching and stylish footwear.
3. Multi-color Palettes - The incorporation of vibrant and diverse color palettes on sneakers provides a disruptive innovation opportunity for brands to create visually striking and personalized designs.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of customizable sneaker designs by offering personalized options that meet the unique preferences of consumers.
2. Fashion - The use of animal print patterns on sneakers presents an opportunity for the fashion industry to create trendy and fashionable designs that appeal to a wide range of consumers.
3. Sportswear - Sportswear brands can take advantage of the multi-color palettes trend by incorporating vibrant colors in their sneakers, appealing to customers who seek vibrant and stylish athletic footwear.
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