The UFC Will Produce New Snapchat Content to Reach Younger Audiences
Daniel Johnson — January 9, 2020 — Tech
References: ufc & mobilemarketer
The UFC is expanding its Snapchat content, which will include new shows that will be added to the 'Our Stories' section of the social media platform. Two additional shows will also be available on the 'Discover' section of the app, one of which is titled 'UFC Pulse' and the other is named 'Embedded.' 'UFC Pulse' will be focused on showcasing upcoming fights, while 'Embedded' will highlight fighters as they make preparations to compete.
Other Snapchat content from the UFC will include AR filters that can be used to customize an image before it is shared.
The UFC's collaboration with Snapchat will helps the organization reach younger viewers. This is due to the fact that content on the Snapchat platform will be available to 90% of people between the ages of 13 and 24 in the United States. Additionally creating customizable AR filters allows fans to interact with UFC content in an engaging and sharable way.
Image Credit: UFC
Other Snapchat content from the UFC will include AR filters that can be used to customize an image before it is shared.
The UFC's collaboration with Snapchat will helps the organization reach younger viewers. This is due to the fact that content on the Snapchat platform will be available to 90% of people between the ages of 13 and 24 in the United States. Additionally creating customizable AR filters allows fans to interact with UFC content in an engaging and sharable way.
Image Credit: UFC
Trend Themes
1. Expanded Snapchat Content - The UFC's expansion of Snapchat content provides opportunities for brands to engage with younger audiences and reach a wider demographic.
2. Focused Fight Showcasing - The introduction of 'UFC Pulse' offers a disruptive innovation opportunity to create specialized content that highlights upcoming fights and generates excitement among fans.
3. Fighter Preparations Highlight - The addition of 'Embedded' presents a chance for brands to explore behind-the-scenes content and showcase the preparation process of fighters, offering a unique perspective for fans.
Industry Implications
1. Sports Entertainment - The expansion of Snapchat content by the UFC opens up possibilities for other sports and entertainment industries to create engaging content and connect with younger audiences.
2. Social Media Platforms - The collaboration between the UFC and Snapchat demonstrates potential for social media platforms to partner with sports organizations and deliver specialized content to their users.
3. Augmented Reality (AR) - The introduction of AR filters by the UFC on Snapchat showcases the potential for AR technology in sports marketing, offering interactive experiences and personalized content.
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