Louis Vuitton and the NBA Have Partnered for New Co-Branded Products
Michael Hemsworth — January 22, 2020 — Lifestyle
References: nba & highsnobiety
High-fashion and athletes are colliding with the news of the Louis Vuitton and the NBA partnership that will see the two organizations working together to create co-branded capsule collections. The first-ever travel case for the Larry O'Brien Trophy has been shown off as an elegant luggage style that will securely stow the award during transportation. The case was unveiled prior to the first-ever regular season game that's taking place in Paris on January 24, which will also mark the NBA's first official appearance in Paris since 2010.
The trophy case was created by six craftsmen over the course of 100 hours at the Louis Vuitton workshop just outside of Paris in Asnières-sur-Seine. It features the brand's iconic monogram along with a bright white 'V' for victory that's accented by red and blue trim to correlate to the NBA logo.
Image Credit: NBA
The trophy case was created by six craftsmen over the course of 100 hours at the Louis Vuitton workshop just outside of Paris in Asnières-sur-Seine. It features the brand's iconic monogram along with a bright white 'V' for victory that's accented by red and blue trim to correlate to the NBA logo.
Image Credit: NBA
Trend Themes
1. Athlete-fashion Collab - The collab between Louis Vuitton and the NBA signals the trend of high-fashion brands partnering with athletes to create co-branded products.
2. Luxury Sports Accessories - The creation of the elegant travel case for the Larry O'Brien Trophy highlights the trend of luxury brands venturing into the sports accessories market.
3. Premium Brand Personalization - The customization of the trophy case with Louis Vuitton's iconic monogram showcases the trend of premium brands offering personalized products in collaboration with major organizations.
Industry Implications
1. Fashion and Sports Apparel - The collab between Louis Vuitton and the NBA presents opportunities for disruptive innovations in the fashion and sports apparel industries, where high-end brands can expand their customer base by targeting sports enthusiasts.
2. Luxury Luggage and Travel Accessories - The creation of the elegant travel case for the Larry O'Brien Trophy opens up opportunities for disruptive innovations in the luxury luggage and travel accessories industry, where brands can cater to the needs of affluent sports professionals and organizations.
3. Personalization and Brand Collaborations - The customization of the trophy case with Louis Vuitton's iconic monogram indicates potential disruptive opportunities in the personalization and brand collaborations industry, where premium brands can collaborate with major organizations to create exclusive and customized products.
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