These eco marketing innovations range from farm-promoting social platforms to online gardening communities that aim to connect organic food enthusiasts with like-minded individuals and businesses that share their similar values. In addition to examples that promote locally sourced food, other standouts include social media campaigns that aim to end food waste in America.
The 'Ugly Fruits & Veg' campaign invites Facebook, Twitter and Instagram users to photograph their misshapen produce while promoting it as edible rather than as something that should be discarded because of its less than perfect appearance.
Other standouts include Miracle Gro's blogger partnerships and digital garden campaigns that are reflective of the brand's millennial appeal. By using the power of social media and sharing consumers' eco values, the company proves it is not only for boomers who love to garden but also for younger generations who are passionate about environmental responsility.
14 Eco Marketing Innovations
From Farm-Promoting Social Platforms to Online Gardening Communities:
Jana Pijak — Oct 16, 2015 — Eco
14
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
13
Pop-Up Grocery Stores
The Market Mobile in Ottawa Brings Healthy Foods to Underprivileged Areas
12
Ugly Produce Campaigns
The Ugly Fruit & Veg Social Campaign Discourages Food Waste in America
11
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
10
Social Tree-Planting Initiatives
100% Cork Makes It Possible to Plant a Tree with a Facebook Like
9
Local Produce Apps
'Buy Local NB' is an App That Connects People to Local Produce in New Brunswick
8
Regenerative Eco Currency
BitSeed Proposes the Use of Virtual Money to Plant 1 Billion Trees
7
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
6
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
5
Online Gardening Communities
Soil Mate is a Social Media Platform for Eco Enthusiasts
4
Farm-Promoting Social Platforms
The Ontario Farm Fresh Instagram Page Spotlights Local Businesses
3
Photogenic Garden Contests
Pennington's Lawn & Garden Envy Contests Offer Prizes to Facebook Fans
2
Rainforest Protection Campaigns
Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees
1
24-Hour Eco Initiatives
'Trees for Trees' Aims to Plant 10,000 Trees in 24 Hours
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Low-Energy Indoor Garden Systems
The 'SproutHub' Indoor Garden Works with 54 Plant Varieties
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Minimalist Indoor Gardening Systems
The Conceptual BalconyFarm POT Can Be Set Up Anywhere
Nature-Inspired Home-Cleaning Products
Grove Co. Collaborates with The Nature Conservancy
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Hydroponic Plant-Growth Ecosystems
The Square Greens Pod is a Compact Device to Cultivate Food
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Ambient Energy Harvesting Planters
This Hydroponic Planter System Encourages Interaction
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Soil-Free Garden Systems
The 'Gourmet' Garden Uses a Nutrient-Rich Medium & LED Lighting
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AI-Powered Gut Health Companions
Ustwo Unveils Breakthrough Digital Coaching App Sproutiful
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Vegetable Power-Up Campaigns
#ModTheVeg by Knorr Makes In-Game Veggies More Rewarding for Players
Fully Compostable Food Packaging
ETG ECO GREEN Unveils a New Line of 100% Compostable Products
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Loyalty-Focused Grocery Initiatives
Tony’s Fresh Market Boasts a New Website and Loyalty Program
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Food Waste Bioplastics Factories
Agrorenew is Transforming Watermelon Waste into Bioplastics
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Ocean Plastic Indoor Gardens
Ocean by Ingarden is Made Out of Ocean Plastic Waste
Compostable Foodservice Packaging
The Better Earth Farmer’s Fiber Collection is Being Expanded
Eco-Friendly Pop-Up Restaurants
The Green Vic is End-to-End Sustainable in London
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Hyper-Local Dining Establishments
Hotel Belmar Stands Out with Its Sustainable Cuisine
Sustainable Agriculture Initiatives
Sadot Group Inc. Announced the 'Outgrower' Initaitive
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Tech-Rich Gardening Facilities
This Soli Organic Vertical Farm is Expansive and Ultra-Advanced
Dedicated Sports Nutrition Marketplaces
Fuel Goods Was Founded by Laura Jorgensen & Courteney Low
Regenerative Agriculture Partnerships
General Mills is Working with Walmart for a Greener Future
Fresh-Frozen Herb Brands
Dorot Gardens Has Unveiled a Rebrand Centered Around Its New Tagline
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Eco-Friendly Hummus Products
Lantana Foods Introduced New Packaging and Flavor Varieties
Comprehensive Gardening Brands
Gardenuity Boasts Patent-Pending Match Technology
Genetic-Specific Nutrition Insights
GenoPalate is Bringing Genetic Personalization to Earth Fare
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Eco-Minded Malaysian Markets
ECO-SHOP Opens its Doors to Sustainability-Focused Malaysian Shoppers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Forest-Friendly Fashion Partnerships
GANNI and Canopy Join Forces to Enhance Sustainability
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Plantable Phone Cases
The iGreen Cover Sprouts Flowers and Herbs When Planted After Use
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Retail Crop Yield Programs
Walmart is Working with Agritask to Combat Climate Change
Ready-to-Pick Microgreen Varieties
Bioplants Introduces Its Inouï Microgreen Range in Supermarkets
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Hybrid Meat Vegetable Concepts
Leyu Li Presents Broccopork, Mushchicken, and Peaf Hybrids
Educational Agriculture Platforms
The Accountability Framework Initiative Emphasizes Ethics
Quirky Eco-Friendly Capsules
F5 Global is Launching its New Wonky Fruits Collection in the UAE
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Comprehensive Farming Distribution Models
AGCO Debuted 'FarmerCore' to Enhance Productivity
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
IoT-Integrated Vertical Gardens
Hexagro's Smart Vertical Garden Clovy Revolutionizes Urban Farming
Farmer-Supporting Merch Ranges
This sweetgreen Merch Benefits the National Young Farmers Coalition
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Drone-Enabled Parsnip Cultivation
M&S Invests in Drone Technology for its Parsnip Farming Projects
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Functional Mushroom Product Expansions
Love Mushrooms Produce Organic Mushroom Wellness Products
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Plant-Based Retail Platforms
Earth Pass Connects Eco Consumers and Vegan Brands
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Circularly Grown Mushroom Croquettes
GRO Makes Nourishing Bites with Oyster Mushrooms
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Eco Meal Program Initiatives
The Home Chef Food Rescue Program Redirects Surplus and Waste
Vegetarian School Lunch Menus
Revolution Foods Emphasizes Health-Conscious Eating in Schools
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Pest-Fighting Crop Lines
Coromandel International Debuts 10 Products to Enhance Indian Crop Growth
At-Home Foodie Chef Stocks
Kallø Organic Stock Pots Come in Chicken and Vegetable
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Can Food Community Platforms
Pacific Coast Producers Has Launched the Can Fan Community
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Sustainable Vertically Grown Lettuce
Coop Debuts a Vertically Farmed Lettuce with Compostable Bags
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Incentivized Healthy Eating Programs
Merryfield Learn & Earn Program is Arriving at Earth Fare
Purchasable Grocer Recipe Platforms
IGA Family Meals Made Easy Recipe Platform is Inspirational
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Inventory Management Systems
Sprouts Integrates Instacart's FoodStorm Into its Management System
Unconventional Gardening Kits
The Freaky Veg Kit Grows Purple Carrots and Dark Opal Tomatoes
Naturally Derived Plant Food Kits
Flourish Plant Food is Organic and Dense with Nutrients
Toxin-Free Product Marketplaces
Likha Collab Highlights Eco-Conscious Brands from the Phillipines
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products
Aggregated Plant Retail Apps
GetAnyPlant Boasts a Vast Database of Greenery for Sale