#ModTheVeg by Knorr Makes In-Game Veggies More Rewarding for Players
Laura McQuarrie — March 14, 2024 — Marketing
References: knorr & campaignlive
Vegetables are superfoods in real life and Knorr's #ModTheVeg was created to get more video game players chasing after them as in-game power-ups. Widely popular games like Minecraft, Fortnite and Skyrim offer more rewards for players who go after in-game meats than vegetables, and Knorr stepped up to remedy this with the aid of the MullenLowe UK agency.
This global campaign inspired by modding culture introduces vegetable mods that make in-game veggies super powerful and super rewarding. Ninja, one of the biggest streamers on Twitch, kicked off the campaign in Fortnite.
Now, Knorr is calling for more game publishers to incorporate them into their titles. What's more, Knorr wants to see players' best mod ideas shared with the #ModTheVeg tag.
This global campaign inspired by modding culture introduces vegetable mods that make in-game veggies super powerful and super rewarding. Ninja, one of the biggest streamers on Twitch, kicked off the campaign in Fortnite.
Now, Knorr is calling for more game publishers to incorporate them into their titles. What's more, Knorr wants to see players' best mod ideas shared with the #ModTheVeg tag.
Trend Themes
1. In-game Vegetable Power-ups - Introducing more rewarding vegetable power-ups in popular video games presents a unique gaming experience for players.
2. Modding Culture Influence - Leveraging modding culture to enhance gaming content with super-powered veggies opens up creative opportunities for engaging campaigns.
3. Integration of Brands in Gaming - Encouraging game publishers to collaborate with food brands for innovative in-game features reflects the growing trend of brand integration in the gaming industry.
Industry Implications
1. Food & Beverage - There is potential for food and beverage companies to partner with gaming studios and leverage in-game product placements to reach a tech-savvy audience.
2. Marketing & Advertising - Exploring new advertising approaches through interactive campaigns that merge gaming culture and food products can create impactful brand engagements.
3. Gaming & Entertainment - The incorporation of unique in-game features like vegetable power-ups showcases opportunities for game developers to enhance player experiences and monetize collaborations with brands.
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