The Market Mobile in Ottawa Brings Healthy Foods to Underprivileged Areas
Meghan Young — November 20, 2014 — Lifestyle
References: marketmobileottawa & cbc
Healthy food accessibility is one of the biggest challenges that face underprivileged neighborhoods and the Market Mobile targets this particular problem by driving through four such areas in Ottawa, Canada. A pilot project that has been running for two years now, the Market Mobile is built into a OC Transpo bus and carries over 30 different items at a time including local foods and culturally-appropriate foods.
A successful Good Food Market, the Mobile Market shows how pop-up grocery stores can make a huge social impact in urban cities. Kaitrin Doll, Co-chair of Poverty & Hunger Working Group, says, "With the work of community volunteers and the Poverty and Hunger Working Group, we hope the Market Mobile will become part of a new Saturday routine for many Ottawa residents."
A successful Good Food Market, the Mobile Market shows how pop-up grocery stores can make a huge social impact in urban cities. Kaitrin Doll, Co-chair of Poverty & Hunger Working Group, says, "With the work of community volunteers and the Poverty and Hunger Working Group, we hope the Market Mobile will become part of a new Saturday routine for many Ottawa residents."
Trend Themes
1. Healthy Food Accessibility - Disruptive innovation opportunity: Develop technology-driven solutions to efficiently bring healthy food options to underprivileged neighborhoods.
2. Pop-up Retail - Disruptive innovation opportunity: Create innovative mobile pop-up stores to serve specific communities with limited access to grocery stores.
3. Community-led Initiatives - Disruptive innovation opportunity: Facilitate and support grassroots efforts to address food insecurity through initiatives like the Market Mobile.
Industry Implications
1. Retail - Disruptive innovation opportunity: Integrate technology and logistics to establish efficient pop-up grocery stores in underserved areas.
2. Food Delivery - Disruptive innovation opportunity: Utilize existing delivery networks and partnerships to bring healthy foods directly to underprivileged neighborhoods.
3. Social Enterprise - Disruptive innovation opportunity: Combine for-profit business models with social impact initiatives to tackle food accessibility issues in low-income communities.
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