Merryfield Learn & Earn Program is Arriving at Earth Fare
Michael Hemsworth — November 17, 2023 — Business
References: merryfield & progressivegrocer
The Merryfield Learn & Earn program is being rolled out at Earth Fare locations to provide shoppers with an incentivized reason to pick up the best products for their nutrition. The program is arriving at two locations now with a companywide rollout slated for December 4, 2023 and only requires participants to use their smartphone to get started. Shoppers can scan in-aisle QR codes to find out about products and their ingredients, while making a purchase of the designated products will provide 5% cash back by simply scanning the receipt.
Co-Founder and Chief Creative Officer Zooey Deschanel spoke on the Merryfield Learn & Earn program saying, "A big passion of ours is educating people about their food. Launching the Learn & Earn program is just an extension of that passion. Earth Fare is a perfect partner for us because they also share that passion for educating people about their food and making information about food open and accessible.”
Co-Founder and Chief Creative Officer Zooey Deschanel spoke on the Merryfield Learn & Earn program saying, "A big passion of ours is educating people about their food. Launching the Learn & Earn program is just an extension of that passion. Earth Fare is a perfect partner for us because they also share that passion for educating people about their food and making information about food open and accessible.”
Trend Themes
1. Incentivized Healthy Eating Programs - Merryfield Learn & Earn program provides shoppers with an incentivized reason to pick up the best products for their nutrition.
2. QR Code Product Information - Shoppers can use their smartphones to scan QR codes in-aisle to find out about products and their ingredients.
3. Cash Back Rewards - Making a purchase of designated products provides shoppers with 5% cash back by simply scanning the receipt.
Industry Implications
1. Grocery Retail - The Merryfield Learn & Earn program is being rolled out at Earth Fare locations, creating opportunities for grocery retailers to implement incentivized healthy eating programs.
2. Mobile Technology - The QR code scanning feature of the Merryfield Learn & Earn program presents opportunities for the mobile technology industry to enhance product information accessibility.
3. Customer Loyalty Programs - The cash back rewards system of the Merryfield Learn & Earn program opens up opportunities for the customer loyalty program industry to integrate incentivized rewards based on purchase behavior.
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