'Buy Local NB' is an App That Connects People to Local Produce in New Brunswick
Christopher Magsambol — October 17, 2015 — Eco
References: buylocalnb & marketingmag
'Buy Local NB' is a project by the Conservation Council of New Brunswick that makes finding local produce much easier. The Buy Local NB app is made for residents of the province who are looking for more fresh fruits and vegetables. The app includes information on all the local growers, farmers and retailers.
The app is designed to drive more consumers away from grocery stores onto local farms where they will be able to experience local food. The app has a simple interface and asks users to select from a menu of farm products, farms to visit, local markets or non-food products. Once an option is selected, the nearest farm will be suggested. Users also have the option to 'visit a farm,' which provides more information on specific farms and what they produce.
When using the platform, users are also encouraged to check out the 'Buy Local NB' Facebook page that features app updates and daily posts that spotlight local businesses worth visiting.
The app is designed to drive more consumers away from grocery stores onto local farms where they will be able to experience local food. The app has a simple interface and asks users to select from a menu of farm products, farms to visit, local markets or non-food products. Once an option is selected, the nearest farm will be suggested. Users also have the option to 'visit a farm,' which provides more information on specific farms and what they produce.
When using the platform, users are also encouraged to check out the 'Buy Local NB' Facebook page that features app updates and daily posts that spotlight local businesses worth visiting.
Trend Themes
1. Local Produce Apps - Opportunity for developing more apps that connect consumers to local produce, driving the demand for fresh and locally sourced food.
2. Farm-to-table Movement - Increasing consumer interest in the farm-to-table movement, creating opportunities for businesses that facilitate direct connections between farmers and consumers.
3. Digital Agriculture - Emerging trend of using digital platforms to enhance agricultural practices, offering opportunities for innovation in optimizing crop production and connecting farmers with consumers.
Industry Implications
1. Agriculture - Opportunity for incorporating digital technologies in the agricultural industry to improve efficiency and connect farmers with consumers.
2. App Development - Demand for app development focused on connecting consumers with local produce, creating a market for developers specializing in food and agriculture apps.
3. Local Food Retail - Potential for growth in local food retail businesses that emphasize the importance of supporting local farmers and providing consumers with fresh, locally sourced products.
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