When it comes to the 2010 FIFA World Cup, everyone and their mother is tuning in to catch all of the action. Whether it's drooling over Cristiano Ronaldo in Vanity Fair or customizing a sedan with a giant soccer ball on the roof, soccer isn't just a sport--it's become a way of life.
Be sure to browse the gallery for more crazy inventions people have created all for the love of soccer.
Implications - xx
The growing cultural influence of this once exclusively Euro-African sport over the last decade is undeniable. Both the Euro and World Cups are globally watched events whose viewership is only matched by The Olympics and The Superbowl. Whether you're a woman eager to watch sweaty soccer stars dribbling down the field, or a man wishing he could bend it like Beckham, there's something in this sport for everyone.
41 Viral Soccer Innovations
From Cristiano Ronaldo in Vanity Fair to Soccer Contact Lenses:
Zoe Badley — May 28, 2010 — Lifestyle
40
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
39
Soccer Ball Vending Machine
Nike Joga3 in NYC
38
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
37
Luxury Soccer Shoes
New Football Boot by Hummel
36
Carbon Fiber Cleats
Nike Mercurial Vapor Soccer Shoes Feature Super-Light Support
35
World Cup Laptops
Toshiba Dynabook TX/870LSFIFA is Great for Soccer Fans
34
Soccerific Sedans
Hyundai Football-Themed Cars Are Ready for the FIFA 2010 World Cup
33
Bejeweled Soccer Bling
The FIFA World Cup Official Ring May Just Cause a Riot
32
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
31
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
30
World Cup Ice
The Soccer Ice Ball Maker is Perfect for Sport Fans' Party Drinks
29
Robot Soccer
Androids Dream of Soccer Glory
28
Miniature Soccer Streakers
The Tiny Streaker is Freeview HD TV's World Cup Soccer Campaign
27
Soccer Players as Boxers
David Beckham's 2009 Calendar
26
See-Through Soccer Balls
AGENT Suggests a Transparent Alternative with the CITRUS Soccer Ball
25
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
24
Soccer Contact Lenses
World Cup Eye Balls
23
Destructive Soccer Games
Auto Soccer is an All-American Sporting Event
22
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
21
World Cup Pumpin' Kicks
The Nike Dunk Hi World Cup Gets You Stoked for Soccer's Big Game
20
World Cup Watches
Keep Track of Time with the Hubolt FIFA World Cup Classic Timepiece
19
Shirtless Football Ads
Jillz Soccer Commercial Seeks Votes to End No-Shirt Regulation
18
Controversial Soccer Shirts
The Dutch 2008 EK Football Killer T Shirt
17
Stellar Soccer Shoes
Mercurial Superfly Vapor II Features Adaptive Traction Technology
16
Soccer Legend Timepieces
The Sleek Zinedine Zidane Watch by IWC Ingenieur
15
Soaring Soccertography
Tim Tadder's Corbis Soccer Shoot Revs You Up for World Cup Action
14
Social Soccer Balls
Dreamball Packaging Turns into Soccer Balls for Third World Children
13
Gold Footie Kicks
The Y-3 2010 Soccer World Cup Capsule is Amazing
12
Feather-Light Cleats
The Adidas F50 Adizero is the Lightest Soccer Shoe Ever Made
11
World Cup Kicks
The Adidas adiFC 'World Cup' Pack are for True Soccer Fans
10
Golden World Cup Gear
The Adidas Jo Bulani Ball Gives a Reason for the Crazed to Get Even Crazier
9
Badass Soccer Threads
The ‘Brazil Black Pack' from Nike Sportswear is for Fierce Footb
8
Diamond Soccer Phones
The $21,000 Galentia Liverpool Mobile Phone For Affluent Football Fans
7
Butterfly Soccer Kicks
The Kehinde Wiley Soccer Boot Will Make You Look like a Great Player
6
Sports Game Holograms
Japan Promises 3D Holographic Broadcasts for World Cup 2022
5
3d Football Fiestas
British Pubs to Broadcast Soccer Games in Three Dimensions Via Sky Tv
4
Soccer Robot Fails
Hajime Sakamoto Puts a Ball in Front of a Robot & Hits the Walk Button
3
DIY Footballs
Make Your Own Soccer Ball With Innovative Football Tape
2
Soccer-Playing Mini Robots
The AI-Equipped Robo-Q
1
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
Related Ideas
Football Management Tournaments
FIFAe Introduces the Football Manager FIFAe World Cup
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Hand-Embroidered Jersey Collections
adidas Collaborates with Someone Somewhere on a New Capsule
Glowing Collaborative Y2K Sneakers
Dover Street Market and Nike Present a Glowing Vomero 5
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Bow-Adorned Lace Shoes
The adidas Samba Arrives in a Ballerina-Inspired 'Lace' Design
Ergonomic Pickleball Apparel
AVI is a Pioneering Activewear Brand
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Based Football Predictions
Field Vision Debuts Field Vision Sports, a New Curated App
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Water-Bound Floating Basketball Arenas
Lake Bled is the Base of the new Nike Basketball Court
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Soft Suede Football Boots
adidas Introduces the Copa Mundial Football Boot
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Sleek Low-Cut Lifestyle Sneakers
Nike Presents the New Court Shot Sneaker with Minimal Design
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Launched Inaugural Perfumes
Lionel Messi Introduces His Messi Eau de Parfum Fragrance
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Tear-Infused Whiskys
Fireball is Capturing the Tears of Sad Fans at Stadiums to Create Crierball
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Autofocus-Providing Eyewear
This High-Tech Eyewear Boosts Focus On Objects In Your Central View
Hovering Soccer Referee Drones
The 'Referee' Drone by Seungmin Ha Tracks the Entire Game
Temperature-Sensing Soccer Jerseys
The Coors Light Chill Jersey is Perfect Soccer Fans
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Athlete-Remixed Retro Football Boots
David Beckham and adidas Remixe the Predator 24 Shoe Again
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Updated Monochromatic Football Boots
The adidas Predator Gets a New Refreshed Makeover
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Eyeball Motif Bulbous Sneakers
Mizuno Introduces a Unique Pair of the Enerzy Running Shoe
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Modern Updated Football Boots
adida Presents the Modernized Tonal Predator 24 Shoe
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Old-School Soccer Apparel Capsules
Percival and Umbro Debut a 90s-Inspired Soccer Collection
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Interactive Sports Game Predictions
Guul's EURO 2024 Predictor Offers Connection and camaraderie
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Racism-Reflecting Art Installations
Yinka Ilori Designs the Reflection in Numbers Pavilion
UV-Blocking Promotional Jerseys
The Kopparberg UPF40 Football Jerseys Were Designed by Neverland
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Dedicated Esports Districts
The Esports World Cup Will Be Hosted in the Qiddiya Megaproject
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
AI-Powered TVs
Toshiba TV's AI Football Mode Captures More Fast-Paced Action on the Field
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Athlete-Collaborative Vibrant Footwear
Lionel Messi and adidas Join Forces to Drop Bright Sambas
Reimagined Lifestyle Sporty Footwear
adidas' Predator Freestyle Adds a Lifestyle Element
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Soccer-Inspired Hair Accessories
Systemarosa's New Hair Accessories Celebrate Female Fandom
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Goalkeeper-Led Home Appliance Campaigns
Hisense Partners with Iker Casillas and Manuel Neuer
Tennis Computer Vision Systems
Tennis Blackbox Transforms iPhones Into Hawkeye Systems
Athlete-Collaborative Leather Footwear
Lionel Messi Presents his Samba Sneaker Collaboration
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Speed-Aiding Advanced Football Boots
adidas Introduces the F50+ Football Boots
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Recycled Soccer Player Sculptures
Lionel Messi's Cleat Sculpture Advocates for Sustainability
Athlete-Backed Human Performance Companies
WHOOP Partners with Cristiano Ronaldo
Deconstructed Eroded Soccer Balls
Daniel Arsham Designs Deconstructed Soccer Balls for Inter Milan
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
3D-Printed Sports Balls
Wilson Sports Goods Co. Launches the Wilson Airless Gen1™
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Performance-Boosting Sports Eyewear
Roger Federer Debuts an Eyewear Collection with Oliver Peoples
Underdog Cosmetic Campaigns
Cover FX's Ms. Irrelevant Reintroduces a Sweat-Proof Formulation
Interactive Football Game Venues
TOCA Social Delivers a Blend of Sports, Entertainment, and Dining
Reflective Ping-Pong Parlour Installations
The Match Point Installation Takes Over a Paris Gallery
Expansive Pickleball Stadiums
The World's First Pickleball Stadium Will Open in South Florida
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Super-Fan Tequila Campaigns
Gran Centenario Searches for a Chief Soccer Officer Amongst Fans
European Esports Trophy Tours
Mercedes-Benz Will Carry the Official LoL Summoner's Cup Trophy
Electronic Waste-Built Racing Cars
Lazerian and Envision Racing Design the Recover-E Series
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Celebratory Soccer Snack Kits
The Popcorn Kitchen Popcorn Kit Chocolate Footballs is Flavorful
On-Field Makeover Stations
The Cheez-It Flexin' Section is a Unique Barbershop for Fans
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Hairy Suede Handcrafted Footwear
Soccertes NY and Romantic Move Join on the Bread Clog
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Artfully Crafted Basketball Games
Reigning Champ and Calen Knauf Design the Home Court
Turn-Based Strategy Games
EA SPORTS Debuts the Football Strategy Game 'FC Tactical'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Official Hydration Soccer Partners
BODYARMOR Becomes a Partner of the U.S. Soccer Federation
Football-Themed Snack Kits
FieldGoods x Days Euros Bundle Comes with Munchies and Beer
Goggle-Trimmed Technical Jackets
Manchester City and C.P. Company Form Another Goggle Jacket
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Artist-Designed Football Kits
PUMA and Manchester City Unveil the Definitely City Kit
Football History Artful Exhibtions
The FIFA Museum Presents Designing the Beautiful Game