These examples of exceptional consumer care show brands going above and beyond normal products and services to create memorable experiences above all else. A lot of the time, this means delivering something highly personal to customers, as seen in the TD Bank Automatic Thanking Machines, Groupon's #GrouponSelfie, or the heartfelt Cover Greetings that were placed on the headrests of people flying with KLM.
A more unusual example of a company looking out for the overall wellbeing of its customers includes Taxi Stockholm, now offering therapy sessions in the back of its cabs. One example of consumer care that takes the cake is KLM's Happy to Help campaign, which reached out to all travelers on social media in need of aid, whether they were flying with its airline or not.
18 Consumer Care Campaigns
From Heartwarming Headrest Messages to Airline Holiday Surprises:
Laura McQuarrie — Dec 10, 2014 — Marketing
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18
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
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Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
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Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
15
Fan-Serenading Football Stars
The NFL 'We Play For You' Video Features Players Singing Thank You
14
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
13
Personalized Sickness-Curing Campaigns
Kleenex Watched Social Media and Sent Out Get Well Kits
12
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
11
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
10
Tearjerking Christmas Videos
WestJet's 'Christmas Miracle' Brought Snow to the Dominican Republic
9
Free Holiday Flight Campaigns
Jet Blue Offered Free Flights to Get People Home for the Holidays
8
Airline Assistant Dogs
KLM's Lost and Found Service is Run by an Adorable Dog
7
Heartening Soda-Delivering Drones
This Singapore Coca-Cola Delivery is More Special Than Usual
6
Feel-Good Hair Campaigns
Pantene Delivered Personalized Remedies for Bad Hair Day Situations
5
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
4
Toy Tracking Services
Virgin Trains Introduces the Teddy Tracker to Prevent Lost Toys
3
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
2
Backseat Shrink Services
Taxi Stockholm is Offering Therapy Sessions in the Back of Their Cabs
1
Customer-Thanking Playlists
Spotify Made Personalized Spotify Playlists for its Customers
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AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Canadian-Made CPG Brand Campaigns
Kruger Products Debuts Made by Canadians for Canadians
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Generated Airline Campaigns
Qatar Airways and AKOOL Launch the 'AI Adventure' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Wheelchair-Mindful Airline Services
United Airlines Enhances Travel Experiences with Its Service
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Hotel Reward Campaigns
Keegan-Michael Key Stars in Choice Hotels' 'Check Into More' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Heartwarming Streaming Services
Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Life Administration Conceriges
easyJet's Life Admin Concierge Service Helps People Enjoy Time Off
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Personalized AI Therapists
TakeCareAI Provides User-Centric Care Advice to Address Health Concerns
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Enhanced E-Commerce Customer Services
Fluent Enhances Customer Experience for Online Shoppers
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Global Hospitality Campaigns
Raffles Hotels and Resorts Debuts 'The Butler Did It' Campaign
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Greeting Card Kiosks
Ink'd Greetings Help Customers Create Customized Well-Wishes
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Exceptional Travel Healthcare Campaigns
MHTC Debuts Experience Malaysia Healthcare Stories
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Community-Led Grocery Initatives
CaringBridge and Instacart Unite to Enhance Delivery Services
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Nostalgic Postcard Cafe Campaigns
Peet's Coffee 'Postcards from Peet’s' Campaign is Nostalgic
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health