This Singapore Coca-Cola Delivery is More Special Than Usual
Laura McQuarrie — May 8, 2014 — Marketing
References: coca-cola.sg & creativecriminals
Since Coca-Cola is all about sharing happiness, it partnered with the Singapore Kindness Movement and sent off a series of very special Coca-Cola delivery drones.
Singapore's guest workers make up a huge part of the population, but the hours are long, strenuous and a lot of them cherish life's simple moments like just being able to see their families. To let these men know that the hard work they put into building construction does not go unappreciated by the community, locals attached handwritten thank you messages to the cans of Coca-Cola before they were placed in the boxes for delivery by drone.
The drones carried over 2,000 messages in the Coca-Cola boxes and upon opening, the workers were delighted with moments of happiness and appreciation from people they'd probably never get a thanks from otherwise.
Singapore's guest workers make up a huge part of the population, but the hours are long, strenuous and a lot of them cherish life's simple moments like just being able to see their families. To let these men know that the hard work they put into building construction does not go unappreciated by the community, locals attached handwritten thank you messages to the cans of Coca-Cola before they were placed in the boxes for delivery by drone.
The drones carried over 2,000 messages in the Coca-Cola boxes and upon opening, the workers were delighted with moments of happiness and appreciation from people they'd probably never get a thanks from otherwise.
Trend Themes
1. Delivery Drones with Personal Touch for Customer Satisfaction - Using drones for delivering personalized messages and products has a huge potential to increase customer satisfaction and build brand loyalty.
2. Partnerships for Social Good Marketing - Partnering with non-profit organizations or other social movements can create marketing opportunities that not only promote products but also contribute to society.
3. Small Act of Kindness for Big Impact - Small acts of kindness, such as attaching handwritten thank you messages, can have a big impact on customer satisfaction and brand perception.
Industry Implications
1. Food and Beverage Delivery Services - Using drones for food and beverage delivery services can revolutionize the industry by providing fast and personalized services.
2. Non-profit Organizations - Partnering with non-profit organizations can create new marketing opportunities for their campaigns and help build brand value.
3. Construction and Building Industry - Providing small acts of kindness such as Coca-Cola delivery drones with personalized messages can improve morale and productivity in industries such as construction and building where workers undergo long strenuous hours.
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