Spotify Made Personalized Spotify Playlists for its Customers
Laura McQuarrie — July 28, 2013 — Marketing
References: thedenveregotist & adweek
Music streaming service Spotify created custom playlists for its customers to thank them. Jelena Woehr had one created for her by one of Spotify's customer service members after she gave positive feedback about the service. The Spotify employee used titles of songs in a specific order to spell out: "Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps Me/Impress/The Management."
The simple gesture was well-received by Woehr, who was astonished and appreciated that Spotify had gone to the trouble of finding a song title that used her exact name and spelling. Immediately, Woehr screen-capped the playlist and shared it on Facebook, exclaiming: "Spotify customer care is ADORABLE."
These custom Spotify playlists that contain secret messages are a clever and fun way for the music streaming service to interact with its customers on a personal level.
The simple gesture was well-received by Woehr, who was astonished and appreciated that Spotify had gone to the trouble of finding a song title that used her exact name and spelling. Immediately, Woehr screen-capped the playlist and shared it on Facebook, exclaiming: "Spotify customer care is ADORABLE."
These custom Spotify playlists that contain secret messages are a clever and fun way for the music streaming service to interact with its customers on a personal level.
Trend Themes
1. Personalization in Customer Service - Creating custom playlists for customers as a gesture of appreciation can enhance customer satisfaction and loyalty.
2. Innovative Customer Engagement - Using unique methods like secret messages in playlists can create memorable interactions with customers.
3. Creative Branding Techniques - Using personalized playlists as a way to thank customers can help differentiate a brand and generate positive word-of-mouth.
Industry Implications
1. Music Streaming - Music streaming services can adopt custom playlist features to enhance customer experience and build stronger relationships.
2. Customer Service - Customer service departments can explore creative ways to engage with customers and show appreciation for their support.
3. Social Media - Sharing personalized playlists on social media platforms can generate positive brand exposure and create viral marketing opportunities.
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