The Conan Leno ‘Tonight Show’ controversy is reviving the once dead late night television ratings. In honor of this feud, which is providing unparalleled opportunity for comics from all over the humorverse, we have put together the 23 Late Night TV innovations.
Be sure to check them all out so that you can decide which side you are on when it comes to the Conan Leno debate.
FYI - This writer is a huge supporter of Team Conan.
23 Late Night TV Innovations
21
Roasted Socialites
Lauren Conrad on David Letterman
20
Post-It Note Dresses
Lady Gaga Goes For Geeky Couture on UK Talk Show
19
Celebrity Banter
Jimmy Kimmel is F--king Ben Affleck
18
Scandalous Parodies
Jimmy Kimmel Shows Susan Boyle Gone Wild
17
From Late Night to Prime Time
Amy Poehler on The Office
16
EcoJet
Jay Leno Designed Eco-Friendly Supercar
15
Politicians on Late Night TV
Sarah Palin To Do SNL and Letterman
14
Singing Talk Show Hosts
Jay Leno's Hilarious Susan Boyle Impression
13
Printing Auto Parts
Jay Leno Repairs His Fleet of Classic Cars With a 3D Printer
12
Viral Embarrassment
Paris Hilton Humiliated on David Letterman
11
Faking Political Photo Ops
Photobombing Joe Biden into Family Photos and Talk Shows
10
$2 Million Exotic Cars
Jay Leno Purchases Second Bertone Mantide Ever Produced
9
Teen Star Impersonations
Jimmy Fallon as Robert Pattinson Discusses his Bother
8
Shower Staring
Jimmy Kimmel and Matthew Fox Bathe Together for 'Gorgeous Man'
7
Video Game Spoofs
Grand Theft Auto for Yuppies by Conan O'Brien
6
Facial Hair for a Cause
Late Night Beards
5
Late Night Hosts Personally Paying Writers
Jay Leno & Conan O'Brien Support Staffers
4
Auto-Tune Parodying
Check out the Epic Jimmy Fallon 2009 Emmys Fall
3
Blackmail Fails
Late Show Producer Tries to Profit From David Letterman Affair
2
Heavy Metal Lips
Emily Gobeille Designs Dark Lips for a Talk Show
1
Gigantically Obese Meatballs
Jimmy Kimmel Sets Out to Beat Mexico - Twice
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Anime-Inspired Sports Collaborations
Los Angeles Lakers Introduce a One Piece Collaboration
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
80s-Inspired E-Ink Gaming Consoles
The 'Ink Console' Offers a Series of Text-Driven Adventures
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Chef-Inspired Ice Cream Sandwiches
Nightingale Ice Cream Sandwiches Offer Elevated Nostalgia
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Revolutionary Cooking System Concepts
Tim Chen Designs the Magic Cube Cooking System
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Big-Game Hospitality Experiences
Marriott Debuts a City-Wide and Unique Super Bowl Experience
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Cartoon Eating Challenges
A Custom Hot Ones Episode Features Donald Duck as a Guest
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Fan-Made Snack Chip Flavors
These New Lay's Chips Flavors are for the Do Us a Flavor Contest
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Taco-Themed Dorm Makeovers
Taco Bell's Tacommodation Initiative Restyled a Student Flat
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Heritage-Inspired Game Consoles
PlayStation 30th Anniversary Collection Nods to the First Console
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Retro QSR Menus
The Taco Bell Decades Menu Revisits Favorites from Past Decades
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
90's Sitcom-Themed Cereals
The Friends Vanilla Bean Latte Cereal is ‘Newstalgic’
Foldable Gaming Consoles
This Game Boy Flip Concept Pushes the Boundaries of Handheld Gadgets
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Spooky Show-Themed LEGO Sets
The LEGO Group Based Its New Lind on the Hit Netflix Series Wednesday
Gigantic Rooster Breakfast Campaigns
Kellogg's See You in the Morning Stars Cornelius the Cockerel
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Low-Latency Network Services
Comcast Introduced an Update to Xfinity Focused on Low-Latency Gaming
Value-Boosting Browser Extensions
ITV Kerching Helps Online Shoppers Find, Apply & Redeem Coupons
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Hotel Reward Campaigns
Keegan-Michael Key Stars in Choice Hotels' 'Check Into More' Spot
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Pizza Making Culinary Collections
Gozney Joins Hedley & Bennett on a Joint Capsule
Extended Hours QSR Initiatives
Taco Bell UK Debuts Encore Hours, Catering to Late-Night Customers
Humorous LNY Stories
Panda Express’ Lunar New Year Ad Celebrates Family, Food, and Humor
Actor-Comedian Beer Ads
Timothy Simons Stars in the Coors Light 'Case of the Mondays' Spot
Basketball Cable Updates
Comcast Xfinity Multiview Announced an Expansion for March Madness
Humorous Payment Platform Campaigns
The Great PayPal Checkout Spotlights the Pay Later Services
Immersive Studio-Inspired Experiences
The NBC SNL50 Experience will Launch in NYC
Sleep-Focused Music Events
Nominom Organized a Sleep Concert in Seoul, Korea
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Halloween-Themed Sock Collections
Stance's New Legends of Horror Sock Collection is Festive
AI-Powered Audio News Podcasts
Google Discover Daily Listen Turns the Latest Updates into Episodes
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Personalized AI Bedtime Stories
Good Night Bedtime Stories Includes Your Child's Name & Interests
Comedian-Themed Holiday Brownies
Jimmy Fallon’s New Candy Cane Brownie is Coming to Crumbl
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Curated Holiday-Themed Entertainment
The LG Channels Holiday Showcase Boasts a Festive Experience
Internet Humor News
The Daily Snoo Turns Hilarious Reddit Trends Into Satirical News
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Next-Generation Smart TVS
TCL Announced New Google TVS Featuring Gemini
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
Fan Fantasy Experiences
Cheez-It is Making Wild Dreams Come True at the 2024 Cheez-It Citrus Bowl
TV Show-Inspired Yule Logs
Netflix Honors Some of its Iconic Shows with Virtual Fireplaces
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Indulgent QSR Wintertime Menus
The SONIC Late-Winter Menu Embraces Cold Weather Comfort Foods
Home Cooling Lineups
Lasko Debuts Three New Innovative Fans with WhisperForce™ Dc Technology
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Interactive Music Awards Livestreams
The Skip Orange Carpet is Happening Ahead of the JUNOS
Sleep Support Fairy Tales
Pukka Herbs' Sleepless Beauty Reimagines a Classic Story
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Football-Themed Cookie Packs
The Insomnia Cookies Big Game Snack Pack is Ready for the Super Bowl
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
High-Tech Ultrawide Monitors
INNOCN Highlights Its Product Offerings Just in Time for Prime Day
Show Skit-Inspired Puzzle Sets
A New LEGO Design Reflect an Iconic Mr. Bean Skit
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Late-Night Snacking Ice Creams
Turkey Hill Created Late Night Ice Cream for National Ice Cream Day
Mobile-First Comics
DC GO! Launches Exclusively on the DC Universe Infinite App
Traditional Cartoon Artwork
Tokyo's National Museum Presents Hello Kitty: As I Change, So Does She
Action Movie Cookie Campaigns
These Insomnia Cookies Borderlands Tie-Ins Celebrate the Movie
Portable Strap-Equipped Televisions
LG Unveils the StanbyME Portable TV Carrying Strap
TV Dinner Restaurants
TV Dinners for U Serves Meals to Enhance the Streaming Service Experience
Social-First Snack Comedies
Pretzelized's Hybrid Snacks and Comedic Series Sparks Fun Debates
Cover Art Generators
The CanCon Album Generator Lets Fans Remix Iconic Canadian Covers
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Optimized Late-Night Deliveries
THG Fulfil's Next-Day Deliveries Support Late-Night Shoppers
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Air Conditioning Contests
Day & Night Air Conditioning, Heating, and Plumbing Debuts a New Contest
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Sketch Comedy Tribute Candles
SANTAL 26 for SNL 50 x Saks Celebrates a Milestone Anniversary
AI-Powered Actor Reading Programs
ElevenLabs Iconic Voices Brings Hollywood Stars Back to Life
QSR Summer Hours Campaigns
KFC Canada is Extending Its Hours at 653 Locations Across the Country
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Endless Bedtime Stories
StorrryNights Creates Personalized, Everlasting Bedtime Stories For Kids.
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Global Sporting Event Recaps
With Olympic Games Chrome Extension, Fans Can Relive the 2024 Event
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
Streaming Service Sweepstakes
Lights Out Sports TV and Dream Giveaway Launch a New Sweepstakes
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Push Notification Tools
Contact Concert Enables Easy Push Notification Campaigns for Websites
Rock-Centric Radio Shows
Alice’s Attic Brings Rock Royalty to KLOS Radio
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Streaming Viewing Insights
WhoAmI.tv Provides Interesting Insights on Your TV Streaming Habits
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection
Bite-Sized Podcast Biographies
NerdSnipes Has an Endless List of Short Biography Podcasts
Streaming Brand Trivia Games
Roku Weekly Trivia Puts User's Pop Culture Knowledge to the Test
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Centralized Comedy Event Listings
Find Comedy Events Near You in Real-Time with Comedy Bit