Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Georgia Wray Norsten — February 12, 2025 — Fashion
References: instagram & updatingshow
Thayers x UpDating are shaking up the dating scene just in time for Valentine’s Day with their biggest live show ever on February 13 in NYC. Known for breaking the fourth wall and bringing the hilarious, unfiltered chaos of modern dating to the stage, UpDating has racked up over 3 million YouTube views in the last month alone -- and now, Thayers is joining the fun.
With audience interaction, unexpected twists, and raw dating confessions, this Thayers-sponsored edition of UpDating will have contestants spilling both the tea (and toner) as they navigate real-life romance on stage. And just like dating, skincare should be fun, effortless, and drama-free, so Thayers is highlighting its 'Blemish Clearing Pads' -- a simple, no-fuss way to keep skin fresh and clear in the dating game.
Ditch the 15-step routines and pricey products -- Thayers is making skincare (and love) clean, lighthearted, and a little less complicated. Get ready for a night of laughter, surprises, and maybe even a love connection.
Image Credit: Thayers
With audience interaction, unexpected twists, and raw dating confessions, this Thayers-sponsored edition of UpDating will have contestants spilling both the tea (and toner) as they navigate real-life romance on stage. And just like dating, skincare should be fun, effortless, and drama-free, so Thayers is highlighting its 'Blemish Clearing Pads' -- a simple, no-fuss way to keep skin fresh and clear in the dating game.
Ditch the 15-step routines and pricey products -- Thayers is making skincare (and love) clean, lighthearted, and a little less complicated. Get ready for a night of laughter, surprises, and maybe even a love connection.
Image Credit: Thayers
Trend Themes
1. Interactive Comedy Experiences - Interactive comedy shows that break the fourth wall and involve audience participation offer a fresh way to engage consumers seeking entertainment and spontaneity.
2. Skincare-integrated Marketing Events - Blending skincare promotion with live entertainment events presents a novel approach for brands to reach audiences in unexpected, memorable ways.
3. Themed Live Dating Shows - The emergence of romance-themed live events that blend humor and real-life dating provides audiences with a unique form of interactive entertainment.
4. Casual Skincare Approaches - Simplifying skincare routines by promoting products that prioritize ease-of-use caters to consumers who value effective yet uncomplicated solutions.
Industry Implications
1. Live Entertainment - Innovations in live entertainment that incorporate interactive elements and real-life themes offer new opportunities for audience engagement.
2. Skincare and Beauty - The skincare industry now has a chance to creatively integrate product promotions into lifestyle events for a more dynamic brand presence.
3. Event Marketing - Event marketing that merges branding with consumer experiences can create memorable connections that resonate with target audiences.
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