It takes a certain amount of confidence to bare your belly, and these belly-baring innovations prove that while you don't necessarily need a six-pack to show off your stomach, a washboard tummy is a great excuse to do so.
From doodled sonograms to maternity cakes and everything in between (pregnant men and airbrushed belly buttons, anyone?), check out these belly-baring innovations above.
Implications - Consumers have become more and more comfortable with the idea of exposing skin. Their "don't care" attitude about flaunting their body through belly-baring innovations such as belly bump decorating and tummy baring couture is ushering in a new idea of what's appropriate in society.
41 Belly-Baring Innovations
38
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
37
Painful Body Insertions
The Indestructible Man Likes the Feeling of Pain
36
Sun-Kissed Swim Shoots
'Tart Noir' For Beach Bunny Swimwear 2010 is Ultra-Sexy
35
Doodled Sonograms
Ivan Ebel's Artwork Displays the Art Underneath the Skin
34
Bikini Camo
ScarArt Tattoos Help Beach Body Blues for Women With Scars
33
Artsy Depictions of Motherhood
Clothes-Free Pregnant Women by Nigel Barker
32
LED Bikinis
Sexy or Wierdest LED Design Ever?
31
Maternity Cakes
Pregnant Belly Baking for Your Next Baby Shower
30
DIY Belly Bump Decorating
Personalized Pregnancy Henna Tattoos
29
Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel
28
Bowling Alley Negligee
Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign
27
Pregnant Man
Thomas Beatie to Give Birth
26
Dreamy Pastel Lingerie
Alessandra Ambrosio in ‘Secret Moments' for V.S.
25
Maternity Body Mods
Tayla Johnston is a Beautifully Inked Mother-to-Be
24
Bum Covers Hide Your Thongs
Hip-T
23
Sexy Celebrity Stomach Surveys
Senior Helen Mirren is #3
22
Steamy Poolside Couple Spreads
Kim Kardashian and Reggie Bush Strip Down for GQ
21
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
20
Belly Tattoos
Inked Beer Guts
19
Repeat Pregnant Men
Thomas Beatie Expecting Second Kid
18
Blue Jean Swimwear
Micro Denim Bikinis and Briefs for Fashionable Bathing Beauties
17
Pregnant Man Copycats
A Pregnant Scott Moore Becomes World's Second Public Pregnant Man
16
Blossoming Bikinis and Contrast
Tibi and Smilovic at The Miami Mercedes Swimwear Show
15
Abdominal Etching Precision Lipo
From Flab to Six Pack Abs
14
Tummy-Baring Couture
Marie Claire Italia February 2010 Shows This Year's Hottest Trends
13
Pregnant Belly Advertising
uBid Buys Belly for Less Than 9 Months
12
Bizarre Plastic Surgery
6 Peculiar Modern Surgeries
11
Belly-Baring Shoots
Audrina Patridge from the Hills Shows off Fall's Hottest Styles
10
Belly Canvases
Mothers to be Get Crazy with Face Paint on Mommy Tummies
9
Belly-Baring Fashiontography
Laurie Trott & Viki Collaborate for Blackbook
8
Santa's Gut Sets Poor Example -Surgeon General Calls Santa Bad Role Model
7
Belly Button Removal
The Latest in Radical Body Modification
6
Fake Midriff Fashion
Luxirare Crop Top Dress Has a Flesh-Toned Mesh Panel
5
Stomachs As Appliances 2
Enzym Lefax Ads
4
Indigestion Painvertising
GastroMilk Ads Show Animals Trying to Escape From Stomachs
3
Made-to-Measure Swimsuits
Biondi Couture Bikinis
2
One-Shouldered Swimsuits
Sirene Swimwear Gives Tradition the Cold Shoulder
1
Sizzle Your Fat Away
Cytolean Supplements
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Revolutionary Wearable Breast Pumps
The Muu Pump is Nearly Undetectable Under Most Clothing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Co-Branded Snacking Coveralls
The Taco Bell x WILDFANG Outfit Has Pockets for Specific Menu Items
Mobile-Compatible Body Scans
FitnessAI Has Introduced a New BodyScan Feature on its Platform
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Pocketable Handheld Devices
'Cake' is a Case That Transforms Apple Watches into Pocketable Devices
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Progressive Rewritable Tattoos
Keith McCurdy Presents the Magic Ink Tattoo Innovation
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Designer-Forward Blanket Collections
In2Green Collaborates with Well-Known Artists and Designers
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Probiotic Hydration Multipliers
Blume Launched its SuperBelly Product on February 15
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Sophisticated Tie-Belt Dresses
The Tie-Belt Shirt Dress is an Elevated Sustainable Fashion Piece
Stackable Birthstone Earrings
Tiny Tags' New Birthstone Huggies Offer a Personalized Statements
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Snack-Stashing Pullovers
The Pop-Tarts Crunchy Poppers Pullover Features Practical Pockets
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Towel-Resembling Luxe Skirts
Balenciaga Introduces a Look at the Towel Skirt Design
Aloe-Coated Diaper Lines
Pampers Launches the Premium Care Diapers for Skin Protection
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Visibly Undulating Stool Designs
The Concave Stool by Deniz Aktay is Structured Yet Soft
Prebiotic Sparkling Waters
GoodBelly's Gut-Healthy Sparkling Water Uses Prebiotics from Blue Agave
Crinkle-Cut Fry-Themed Body Pillows
Shake Shack and Bearaby Lauunch the Crinkle Cut Cuddler
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Festive Cartoon Diapers
Hello Bello Launched Grinch-Themed Diapers and Infant Essentials
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Design-Conscious Baby Incubators
The 'INCU' Concept Incubator by Isabella Hadous is Less Clinical
Digital Currency Piggy Banks
This 'Smart Piggy' Bank Concept Upgrades a Classic
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Cheeky Santa-Inspired Spirit Holders
Pantalones Launched the 'Santa Pants Bottle Carrier'
Functional Infant Bedding
Mulberry Park Silks Introduces the Cozy 'Silk Crib & Toddler Sheets'
AI-Powered Maternity Support Apps
The 'Soula' App Supports Moms-to-Be with Proactive Information
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Cooling Antibacterial Apparel
Popilush Bluetag Uses Fabric Derived from Oyster Shells
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Affordable Maternity Pillow Products
Regalo Baby Unveils Two New Maternity Pillows on Amazon
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Everyday Parenting Products
KeaBabies New Products are Parent-Friendly
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Smartphone-Concealing Books
The 'GATBOOK' Keeps Smartphones Out of Infant View
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Biomaterial Bathrobe Coats
LUNAFORM Debuted on the Balenciaga Summer 24 Runway
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
AI Baby Generators
This Tool Gives People a Glimpse at Their Potential Future Child
AI Tattoo Generators
Tattoo Canvas Has Endless Creative Possibilities for Artistic Expression
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Personalized Sleep Tracks
Huggies' Sound of a Hug App is Targeted at Infants
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Cheeky Self-Care Pillows
La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation
Understated Ultra-Soft Blankets
The Blanket from Lifestyle Brand tuck Blends Elegance and Comfort
Celebrity-Coveted Travel Bags
Sprayground Introduces Functional Bag Options for the Holidays
Tattoo Design Generators
Tattoo Cook Creates Tattoos with 20 Unique Artistic Styles
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Customizable Shapewear Collections
The Knix Shapewear Collection Offers Adjustable Areas
AI-Generated Baby Images
AI Baby Generator: Futurebaby Creates Baby Images from Parent Photos
Convenience-Focused Acne Patches
Bloomkare's Catch Me Patch Acne Pimple Patches are Powerful
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Gender Reveal Donuts
Krispy Kreme Launched Donuts with Pink or Blue Centers
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Elevated Maternity Collections
Pharmedoc is Elevating Maternity Comfort with Innovative Products.
Curved Minimal Chair Exhibitions
Studio Booboon Unveils the Playful Reappropriation Exhibit
Organic Toddler Snack Lines
Little Bellies Has Expanded Its Reach in Canada
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Complimentary Footwear Giveaways
Wildling Recognizes the Toll of Foot Changes During Pregnancy
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Ayurvedic-Inspired Navel Oils
AsteWellness Taunts the Nabhi Nectar for Its Holistic Approach
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Pregnancy Support Communities
Aware.ai Pregnancy App Connects Moms with Communities and Resources
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Tattoo-Style Pimple Patches
ZitSticka x Jonboy Tattoo Undercover Patches Feature Custom Designs
Digestive Health Apps
Belly Buddy Can Help Users Find Foods Linked to Digestive Issues
Sleek Modern Baby Lines
BabyBjörn Has Introduced New Colors and Patterns for Its Product Range
Comfort-Focused Maternity Pants
Vitality Has Updated Its Cloud II™ Maternity Pant
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Optimized Baby Onesizes
Tabeeze's Bottom-Up Bodysuit Makes Changing Babies Easier
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Anatomically Inspired Baby Bottles
Emulait Makes Bottle Feeding Feel as Natural as Breastfeeding
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Diaper Line Size Expansions
Rascal's Expands Its Diaper Sizes to Include Newborn Babies
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Supportive Maternity Shapewear
Shapermint's Maternity Collection Comforts Throughout Motherhood
Baby-Monitoring Smart Crib Concepts
Anuj Pate and Piyusha Naik Create the Wee Watch Rib Concept
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Intimate Maternity Clothing Capsules
Embrace Debuts in Canada with its Maternity & Postpartum Line
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Pregnancy-Specific Body Butters
Bumpology's Bump Butter Offers a Solution for Stretch Marks
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Maternity Support Belts
Keababies' Maternity Support Belt Aids New and Soon-to-Be Moms
External Photo-Taking Features
Google Unveils a New Child-Focused Feature for Photo Taking
Organizational Convertible Baby Bags
MOOV Offers Convertible Bags to Fit Your Lifestyle