Popilush Bluetag Uses Fabric Derived from Oyster Shells
Laura McQuarrie — April 24, 2024 — Fashion
References: popilush & taiwannews.tw
The Popilush Bluetag Collection supports the health and comfort of women in the heat thanks to the use of yarn made with oyster collagen. Thanks to its rich collagen content, Bluetag fabric is exceptionally smooth and moisturizing.
Aside from being soft to the touch, the proprietary yarn fiber made from oyster shell extraction reduces body temperature by 15% for a cooling sensation. Additionally, the super-smooth Bluetag fabric is more than 99% UVA/UVB resistant and boasts antibacterial properties to keep wearers feeling fresh.
Styles in the Popilush Bluetag Collection include sculpting dresses, ruched bandeau tops and long-sleeve shrugs. "Old-fashioned shapewear can retain body heat and can be very uncomfortable to wear and our customers continue to carry this concern and perception with them," said Eve DeMartine, co-founder of Popilush, "When creating the Bluetag Collection, we strived to create apparel for women of all ages and sizes with shapewear built in that is actually comfortable, chic, and keeps you cooler."
Aside from being soft to the touch, the proprietary yarn fiber made from oyster shell extraction reduces body temperature by 15% for a cooling sensation. Additionally, the super-smooth Bluetag fabric is more than 99% UVA/UVB resistant and boasts antibacterial properties to keep wearers feeling fresh.
Styles in the Popilush Bluetag Collection include sculpting dresses, ruched bandeau tops and long-sleeve shrugs. "Old-fashioned shapewear can retain body heat and can be very uncomfortable to wear and our customers continue to carry this concern and perception with them," said Eve DeMartine, co-founder of Popilush, "When creating the Bluetag Collection, we strived to create apparel for women of all ages and sizes with shapewear built in that is actually comfortable, chic, and keeps you cooler."
Trend Themes
1. Cooling Yarn Technology - Yarn made from oyster collagen reduces body temperature by 15%, providing an innovative cooling effect.
2. Uv-resistant Fabrics - The Bluetag fabric offers over 99% UVA/UVB resistance, ensuring wearers stay protected from harmful rays.
3. Antibacterial Apparel - Garments with antibacterial properties keep consumers feeling fresh and prevent the growth of odor-causing bacteria.
Industry Implications
1. Textile Innovation - Developments in fabric technology, such as those using oyster shell-derived yarn, are transforming consumer expectations for comfort and functionality.
2. Health-conscious Clothing - The combination of cooling and antibacterial features in apparel meets growing consumer demand for health-promoting textiles.
3. Eco-friendly Fashion - Using sustainable and marine-derived materials like oyster collagen aligns with the eco-friendly movements driving the fashion industry.
7.2
Score
Popularity
Activity
Freshness
