Sirene Swimwear Gives Tradition the Cold Shoulder
Shelby Lee Walsh — May 17, 2010 — Fashion
References: sirenecollection & notcouture
Sirene swimwear is definitely not traditional or boring beachwear. Their collection of swimsuits is exciting, bold and stylish.
Not only does Sirene swimwear offer a vast array of patterns and colors to choose from, the suits are also impeccably structured. The highlight of the newest collection has to be the one-shouldered swimsuit look they seem to be favoring. It's sexy and spunky all at the same time!
Implications - One of the best ways a company can differentiate itself in a crowded marketplace is by slightly altering a traditional product. By putting a new spin on an old product, the company distinguishes itself as a brand with its finger on pulse of the original and avant-garde.
Not only does Sirene swimwear offer a vast array of patterns and colors to choose from, the suits are also impeccably structured. The highlight of the newest collection has to be the one-shouldered swimsuit look they seem to be favoring. It's sexy and spunky all at the same time!
Implications - One of the best ways a company can differentiate itself in a crowded marketplace is by slightly altering a traditional product. By putting a new spin on an old product, the company distinguishes itself as a brand with its finger on pulse of the original and avant-garde.
Trend Themes
1. One-shouldered Swimsuits - One-shouldered swimsuits are becoming increasingly popular for their unique and trendy style.
2. Bold and Stylish Swimwear - Bold and stylish swimwear designs are gaining in popularity as consumers seek to differentiate themselves from traditional beachwear.
3. Structurally Impeccable Swimsuits - Swimwear companies are focusing on the construction and fit of swimsuits in addition to the design.
Industry Implications
1. Fashion - The fashion industry can create new collections of bold and unique swimwear.
2. Retail - Retail companies can differentiate themselves by offering one-shouldered swimsuits that are both functional and stylish.
3. Textile Manufacturing - Textile manufacturers can collaborate with swimwear companies to create structurally strong and vibrant fabrics that can support the construction of one-shouldered swimsuits.
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